Specialist, Digital Marketing
About the Role
Were seeking a Marketing Analytics Specialist to join our digital marketing team to transform complex data into actionable insights that drive marketing performance. The ideal candidate will have strong technical skills across multiple analytics platforms and tools, with expertise in social media data analysis, dashboard creation, and data troubleshooting to create compelling visualizations that tell the story behind the data.
Responsibilities:
Develop comprehensive reports and dashboards using MS Office, Power BI/Tableau, and Looker Studio to track marketing KPIs and campaign performance
Conduct in-depth social media data analysis across platforms including LinkedIn, Facebook, Instagram, Twitter, and TikTok to measure engagement, reach, and conversion metrics
Prepare digital marketing reports using data from social media management tools like Sprout Social, Hootsuite, and native platform analytics, as well as Google Ads, Eloqua, and other marketing platforms
Write and optimize SQL queries to extract and manipulate large datasets from various marketing platforms and databases
Create Python scripts to automate data collection, cleansing, and reporting processes to improve team efficiency
Perform advanced data analysis to identify trends, opportunities, and areas for optimization in digital marketing campaigns
Troubleshoot data discrepancies and quality issues across multiple marketing data sources, implementing solutions to ensure accuracy and consistency
Collaborate with the digital marketing team to define measurement frameworks, establish meaningful metrics, and perform ETL processes for comprehensive reporting
Build predictive models to forecast campaign performance and recommend budget allocations
Design and implement A/B tests to drive continuous improvement in marketing efforts
Create automated dashboards that provide real-time insights into social media performance, campaign effectiveness, and ROI metrics
Communicate complex data findings in clear, concise formats for both technical and non-technical stakeholders
Stay current with evolving digital marketing analytics tools, techniques, and best practices
Requirements:
5-7 years of experience in data analytics (marketing data is preferred)
Proficiency in MS Office, Power BI/Tableau, and Looker Studio
Strong expertise in social media analytics platforms and native reporting tools (Facebook Analytics, LinkedIn Analytics, Twitter Analytics, Instagram Insights, etc.)
Proven experience in social media data analysis, including engagement metrics, audience insights, and conversion tracking
Advanced dashboard creation skills with ability to design user-friendly, interactive visualizations
Strong data troubleshooting capabilities to identify and resolve data quality issues across multiple marketing platforms
Strong SQL skills for database querying and data manipulation
Python programming knowledge for automation, data processing and analytics
Experience with digital marketing analytics platforms is preferred
Ability to extract meaningful insights from marketing campaign data across all digital channels
Knowledge of ETL processes and data pipeline management
Excellent problem-solving skills and attention to detail
Preferred but not necessary - Bachelors degree in Data Science, Analytics, Statistics, Computer Science or related field
Plus: Experience with API integrations and automated reporting solutions
Plus: Experience with social media management platforms and their reporting capabilities
Core Competencies
Strategic thinking with ability to translate business objectives into actionable paid media strategies
Strong analytical and problem-solving skills with attention to detail Excellent communication and presentation skills for both technical and executive audiences Independent stakeholder management capabilities with emotional intelligence Adaptability and continuous learning mindset in a fast-evolving digital landscape Results-oriented approach with focus on ROI and business impact
