Specialist - Digital Marketing

Context

Aurigene Pharmaceutical Services is embarking on a steep aspirational growth journey. Digital marketing is recognized as a key initiative to drive business growth through new lead generation. We are seeking a Marketing Specialist with significant prior experience in the domain to lead these efforts.

Roles and Responsibilities

1. Strategic Planning & Execution

• Campaign Planning:

  Develop and maintain a comprehensive campaign calendar, specifically focusing on content planning, defining campaign objectives, and scheduling.

• Execution & Analytics:

  Oversee the end-to-end execution of campaigns and perform regular diagnostics to measure effectiveness.

2. Marketing Automation

• Implement marketing automation activities to streamline processes.
• Design and manage emailer journeys tailored for various business situations.
• Create and optimize event-based customer journeys

3. Channel Management

Website

• Run continuous website diagnostics to ensure optimal health and performance.
• Drive continuous improvement initiatives for the website interface and user experience.

Webinars

• Lead webinar initiatives by collaborating with internal and external stakeholders, handling everything from content finalization to final event execution.
• Manage the post-webinar lead qualification and management process.

Events & Conferences

• Plan and execute marketing activities surrounding critical industry events and conferences to maximize brand visibility and lead capture.

Social Media

• Manage the lead generation process primarily through LinkedIn and other relevant social media channels.
• Drive continuous engagement activities to build community and brand awareness.

Other Channels

• Email Marketing:

  comprehensive management of emailer campaigns.

• Marketplace:

  Manage and optimize marketplace listings.

Education & Experience

• Experience:

  10+ years of experience in Digital/B2B marketing roles.

• Industry Focus:

  Prior experience in companies operating in the

  CRDMO

  (Contract Research, Development, and Manufacturing Organization) space is highly valued.

• Education:

  MBA from a top-tier institute is preferred.

• Sector:

  A Pharma background is considered a good to have but is not mandatory.

Required Skills & Competencies

• Self-Starter:

  Possesses a strong internal drive to deliver value without constant supervision.

• Collaboration:

  Demonstrated ability to work effectively with multi-dimensional and cross-functional teams.

• Execution Focus:

  A go-getter attitude with a proactive approach to getting things done.

• Technical Proficiency:

  Knowledge of CRM tools (e.g.,

  Salesforce

  ,

  Pardot

  ) and website analytics tools is a distinct advantage.