Specialist - Content Management & Dissemination

% Of travel expected: Travel required as per business need if any

About the job

Strategic context:

As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class Omnichannel engagement strategy, including development of standards & best practices across markets and brand teams, as well as executional planning and support of local Omnichannel approaches (including change management). GTMC will also collaborate closely with Digital to provide consistent tools.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As Specialist - Content Management & Dissemination for Content Operations Hub team, within our Hyderabad Hub, you'll be responsible for supporting the Content Operations Hub Team, ensuring seamless business continuity and driving strategies aligned with global priorities in Content Operations, GenAI, and digital presence optimization.

Main responsibilities:

The overall purpose and main responsibilities are listed below:

Support the operations and writing team for Content Operations Hub/other Omnichannel Hub teams; support day-to-day operations; meet timelines, milestones, and project metrics. Support the projects from an operational perspective from the development and initiation phases through implementation and completion within scope defined by the Omnichannel pillar/GTMC for driving operational excellence in Hub services such as content creation, modular content and technical production. Support vendor relationships crucial for content production and digital marketing tools. Manage multiple projects across multiple franchises or therapeutic areas.

Create or ensure the required documents are completed, ensure necessary approval steps are completed, manage documents on the relevant platform (Smartsheet, Veeva, etc.). Track the delivery of activities (including managing issues and risks), support follow up, and ensure compliance with processes and end-to-end content management & dissemination tools (Veeva Vault, OneCRM, Veeva PromoMats & other CMS Tools, etc.). Support adherence to associated compliance related activities and approvals (with internal stakeholder taking accountability for compliance). Collaborate effectively with internal/external stakeholders/Hubs/GTMC pillars.

Coordinate with Content Operations Hub team for Veeva CLM development & deployment (1) validation & upload of assets with accurate tagging as per aligned taxonomy; (2) within platform/UAT testing (3) manage CLM content; (4) automation/integration with GenAI:

• Ensure on time delivery, management, upload, tagging (as aligned with PromoMats Specialists) and reporting of all digital assets and content ordered and approved for distribution through the major content management systems (Veeva Vault, OneCRM, Veeva PromoMats, SFMC, other CMS Tools, etc.) by liaising with Content Operations Hub team/other Omnichannel Hub teams/GTMC pillar (global/local)/agency of record/design teams
• Ensure that content is received properly with all added supporting information key words, focus areas, categories, grouping as well as other data that should be available within the Content for conversion and upload on the system
• Demonstrable expertise in complex Veeva CLM development and deployment with teams and managing stakeholder interaction; perform Field force (commercial & medical) locally adapted content deployment
• Perform/support routing of completed Veeva CLMs through the testing process before handoff to the global, regional, or local teams in a highly regulated environment
• Responsible for quality control and technical viability of assets to be uploaded
• Ensure that the tagging and metadata of content is consistent and appropriately applied to all assets for the region and functions
• Build/develop Veeva CLM via content provided from teams in a Veeva CLM creation platform in alignment with instructions provided
• Partner closely with content owners/creators to ensure the most up to date and efficient search capabilities are being applied and used in the most competent way. Analyse metadata, subtypes, search fields, and security policies, and identify inefficiencies and consider new solutions to ensure the digital content are being utilized at their highest potential
• Create, update, and distribute all necessary digital asset guidelines to ensure that all current processes are followed and kept relevant
• Responsible for testing the content within platform on performance, content format and on interactive elements (hotspots, links, etc)
• Receive QC approval and then distribute content to appropriate user group for UAT
• Mentor junior specialists and support project management team in creating/updating all training guidelines and materials as needed
• Support automation and integration of content dissemination process with AI enabled tools/platforms (as relevant)
• Support Content Powerhouse for CRM staging/UAT testing/technical production/deployment

People:

(1) Maintain effective relationship with the stakeholders within the allocated GTMC pillar and cross-pillars with an end objective to facilitate content dissemination & deployment and establish operational excellence as per requirement;

(2) Constantly assist project team on methods/processes

(3) Partner with Project Head/Lead for individual development plans

(4) Collaborate with cross-functional teams in GTMC to build digital transformation/to bring innovative digital solutions

(5) Provide proactive recommendations on improving operational excellence and play an active role to follow the best practices in relation to processes, communications, project management, documentation and technical requirements;

Performance:

(1) Support development of tools, technology, and processes to constantly improve quality and productivity

(2) Ensure delivery as per agreed timelines and quality;

(3) Collaborate with team/Project Manager to develop process, and technological expertise; and

(4) Recommend and implement tactical process improvements within the department and division-wide

(5) Manage receipt of Content including content approval documentation as per set quality standards;

(6) Perform initial QC on content to test rendering, performance and interactive;

(7) Perform trouble shooting content-related technical issues;

(8) Timely distribute content to appropriate QC user group

(9) Enhance content structure and digital asset management learnings

Process:

(1) Follow detailed guidelines (metadata check, review of the content for assessment, format, expiration date, tagging, supporting validation/approval);

(2) Effective understanding on content structure and content management & dissemination tools/processes/CMS (Veeva Vault, OneCRM, Veeva PromoMats, SFMC);

(3) Support delivery of projects in terms of tools, technology, quality, timeliness, efficiency, and high technical standards for deliveries made by Content Operations Hub;

(4) Contribute to overall quality enhancement by ensuring high technical standards for the output produced by the Hub;

(5) Secure adherence to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards;

(6) Help build capabilities across GBUs/therapeutic area(s);

(7) Work with selected vendors within the region to deliver the required deliverables as per defined process;

(8) Leverage advanced training delivery tools and techniques for enhancing the effectiveness of process delivery

Support Content Powerhouse for CRM staging/UAT testing/technical production/deployment

About you

• 3-5 Years of experience in Support Content Powerhouse for CRM staging/UAT testing/technical production/deployment
• Soft skills: Stakeholder management; proficient in written & oral communication skills; strong organizational and time management skills; and ability to work independently and within a team environment
• Support Content Powerhouse for CRM staging/UAT testing/technical production/deployment
• Support Content Powerhouse for CRM staging/UAT testing/technical production/deployment
• Languages: Excellent knowledge of English language (spoken and written)