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Job Summary : We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement. Key Responsibilities : Solution Architecture & Design : - Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions. - Define best practices for campaign orchestration, segmentation, and personalization using Unica. - Architect scalable Unica environments ensuring high performance, reliability, and security. - Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions. - Architect scalable Unica environments ensuring high performance, reliability, and security. Integration & Data Strategy : - Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems. - Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution. - Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions. Unica Administration & Performance Optimization : - Lead the installation, configuration, and maintenance of Unica applications. - Optimize system performance, troubleshoot issues, and ensure high availability. - Manage application upgrades, patches, and environment migrations for Unica platforms. - Maintain the overall Unica system and perform regular housekeeping in an automated way. - Ensure all the integrated surrounding systems are functioning as expected. - Collaborating with relevant stakeholders from the client side to maintain the environment's stability. - Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens. Campaign Strategy & Execution Support : - Guide campaign teams in setting up and executing complex multi-channel marketing campaigns. - Define audience segmentation models, personalization strategies, and A/B testing frameworks. - Ensure seamless customer journey automation and omnichannel engagement. Leadership & Stakeholder Management : - Act as the subject matter expert (SME) and advisor for Unica implementations. - Mentor and train junior Unica developers and campaign specialists. - Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap. Required Skills & Experience : - 8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules. - Deep understanding of campaign management, audience segmentation, and personalization. - Expertise in SQL, database design, and ETL processes for Unica. - Hands-on experience in Unica upgrades, migrations, and performance tuning. - Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics). - Experience in cloud deployments (AWS, Azure, GCP) for Unica. - Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes). - Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms. - Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred. - Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks. - Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures. - Proficiency in Linux operating systems, networking concepts, and server administration tasks. - Excellent problem-solving and analytical skills. - Strong communication and interpersonal skills. - Ability to work independently and as part of a team. - Detail-oriented with strong organizational skills. The job is for Apply Insights Follow-up Save this job for future reference Did you find something suspiciousReport Here! Hide This Job Click here to hide this job for you. You can also choose to hide all the jobs from the recruiter.
