Job
Description
We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s Software products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners. In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence. Your primary responsibilities include: Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data Identify opportunities, distinctive competencies, and positioning for IBM software products Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings Work across sales, product management, development, and design to effectively position IBM's software products Stay active in customer conversations at events or in the field and online Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise 8-10 years of marketing experience, at least 4 years of product marketing experience Experience with funnel analysis Experience launching B2B products Experience working with sales, and building assets to support seller enablement Experience working with product management to launch new products Preferred technical and professional experience Strong analytical and strategic thinking abilities to assess market trends and competitor positioning Excellent storytelling and messaging skills to translate complex technology concepts into compelling narratives Experience in demand generation strategies and digital marketing campaigns
