Social Media Strategist

Company Description

SMEClabs is the Research, Development, and Training wing of SMEC Automation, established in 2001. We are pioneers in skill development training and certification courses, working in association with the NSDC. Our faculty and trainers, with years of unparalleled experience, provide on-the-job training to create a network of skilled professionals. As the best online and offline course and internship provider in India, we have produced a pool of highly skilled professionals in various domains.

Role Description

This is a full-time, on-site role for a Social Media Strategist located in Ernakulam. The Social Media Strategist will be responsible for developing and implementing effective social media strategies, optimizing social media content, managing online presence, and ensuring consistent branding across all platforms. The role also involves engaging with the audience, monitoring social media trends, and analyzing performance metrics to enhance engagement and reach.

Qualifications

You’ll Be Responsible For:- Crafting & executing social media strategies- Leading content planning with our designers & editors- Engage with the community by responding to messages, comments, and mentions- Monitoring trends, tracking performance, and optimizing content- Manage daily content creation and publishing across platform- Reporting insights & contributing to digital growth- Work with influencers or creators to amplify brand reach- Track KPIs and prepare performance reports using tools like Meta Business Suite, Google Analytics, or third-party tools (e.g., Hootsuite, Buffer)- Maintaining content calendars and ensuring alignment with marketing goals- Ensuring brand voice and visual consistency across platforms- Crisis management and social listening to protect brand reputationJob Type - Work from OfficeExperience - 3+ Years Location - Kochi, Kerala