Social Media Strategist

As a Social Media Specialist, your role will involve creating and implementing social media strategies that are in line with our business objectives. This includes identifying target audiences and selecting appropriate platforms for engagement. You will be responsible for developing and publishing engaging content such as text, images, and videos, adhering to social media best practices. Monitoring social media channels, responding to comments and messages, and nurturing positive interactions with our audience will be a key part of your responsibilities. Additionally, you will be required to track and analyze social media metrics, generate reports, and pinpoint areas for enhancement. Managing social media advertising campaigns, including budgeting and performance tracking, will also be within your scope of work. Staying up-to-date with the latest social media trends, tools, and best practices is crucial for this role. Collaboration with marketing, content, and design teams to ensure consistent branding and messaging across all platforms is essential. Providing regular updates and reports on social media performance to key stakeholders is also a key aspect of this position. In terms of influencer marketing, you will be expected to develop and execute strategies that align with our overall marketing goals. Your responsibilities will include researching and identifying influencers relevant to our brand's niche and target audience, as well as building and maintaining strong relationships with them. Negotiating contracts, managing deliverables, and ensuring compliance with campaign guidelines will also be part of your duties. Managing the day-to-day execution of campaigns, tracking performance metrics, and ensuring timely content delivery will be critical to your success in this role. Analyzing campaign performance, identifying improvement areas, and providing regular reports to stakeholders are essential tasks. Keeping abreast of the latest trends and best practices in influencer marketing, managing campaign budgets effectively, and ensuring cost-effectiveness will also be part of your responsibilities. Collaborating closely with internal teams, including marketing, creative, and social media, to ensure alignment and consistency will be necessary. Reviewing influencer-generated content to ensure brand alignment and compliance is another important aspect of your role as a Social Media Specialist.,