Social Media Strategist

About the Role

We are looking for a Social Media & Video Content Strategist who can conceptualise, plan, and strategise short-form and long-form video content for tourism destinations and experiences across North-East India.

The core of this role is thinking first—understanding destinations, identifying stories, planning content formats, and creating platform-specific strategies that help us maximise reach, engagement, and conversions on social media.

What You’ll Be Doing

• Research tourism destinations, experiences, and stories that we sell
• Plan video content ideas specifically designed for Instagram Reels, YouTube Shorts, and Facebook
• Build and maintain a structured content and posting calendar
• Strategise content formats for maximum reach, shares, and saves
• Coordinate and assist in content execution (shooting, editing, captions)
• Work closely with editors and creators to ensure content matches the strategy
• Analyse performance metrics and refine future content plans
• Identify trends, audios, and formats relevant to travel and tourism
• Collaborate with influencers, creators, and tourism stakeholders to amplify reach

What We’re Looking For

• Strong understanding of video-first social media strategy
• Ability to think creatively and strategically, not just execute posts
• Experience in social media marketing or content strategy (travel niche preferred)
• Excellent storytelling and content planning skills
• Working knowledge of: Instagram & Facebook algorithms- Reels, Shorts, and viral travel formats
• Comfortable using tools like Canva, VN, or in-app reel editors
• Basic understanding of photography and videography
• Ability to read insights, trends, and engagement data

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off

Work Location: In person