Social Media Strategist

2 - 5 years

4 - 8 Lacs

Posted:2 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Educational Qualification
  • Hands-on experience with social media management for brands.
  • Experience and a big passion for digital technologies and all social media channels will be an added advantage.
Key Responsibilities
  • Develop and implement a results-driven social media strategy aligned with business and marketing goals.
  • Create, manage, and publish original, high-quality content across all major platforms, including YouTube, Instagram, LinkedIn, and X.
  • Grow and manage the company s YouTube and community channels by optimizing content, boosting engagement, and driving subscriber growth.
  • Work on personal branding initiatives for key leadership and stakeholders to strengthen their digital presence and align it with organizational goals.
  • Plan and execute influencer marketing campaigns and strategic collaborations to expand brand visibility and audience reach.
  • Collaborate with PR teams and external agencies to align social efforts with communication goals; an active network in PR agencies will be considered an advantage.
  • Collaborate with the marketing and designing team to plan creative campaigns, launches, and promotional activities.
  • Analyze performance metrics and prepare regular reports on traffic, engagement, and ROI to measure campaign success.
  • Engage with audiences by responding to comments, messages, and feedback to build strong community relationships.
  • Identify and collaborate with influencers and partners to expand brand reach and visibility.
  • Plan and manage live sessions and social media events to drive engagement and brand awareness.
  • Monitor SEO, analytics, and trends to optimize content performance and discover growth opportunities.
  • Ensure consistent brand voice and identity across all digital and social media channels.
  • Stay updated on emerging digital trends, tools, and best practices in social media marketing.
  • Develop audience retention and engagement strategies to increase interaction and strengthen community loyalty.
  • Manage publishing schedules and editorial calendars to ensure timely, cohesive, and impactful content delivery.
Key Skills Required
  • Strong understanding of social media management, content marketing, and the YouTube ecosystem.
  • Proven experience in developing and executing influencer marketing campaigns and strategic brand collaborations.
  • Exposure to personal branding initiatives, with the ability to manage and enhance leadership profiles across digital platforms.
  • Active networks within PR agencies will be considered a strong advantage for partnership and media collaboration opportunities.
  • Excellent communication skills, both written and verbal, with the ability to maintain a consistent brand voice.
  • Solid analytical abilities, including experience interpreting social metrics, tracking KPIs, and leveraging data for optimization.
  • Proficiency with social media tools and analytics platforms, along with familiarity with Canva or similar design software.
  • Strategic marketing aptitude with awareness of current digital trends and emerging technologies.
  • Exceptional organizational and time management skills, capable of handling multiple priorities effectively.
  • Collaborative team player with the ability to coordinate across departments such as marketing, design, and product.
  • Experience in community management, including audience engagement and relationship building.
  • Creative thinker with strong attention to detail and an eye for brand storytelling.
  • Proactive, adaptable, and results-driven professional with a positive attitude and a passion for continuous learning.
Are you interested?
Apply Now
Just send us your resume at orCall/WhatsApp us on ,
Benefits and Perks
  • 5 Days working
  • Flexible working hours
  • Leadership opportunities, irrespective of number of years you have worked & your educational backgrounds
  • Exposure, training & mentorship of in-demand skill set
  • Transparent and open culture
  • Cool Infrastructure with Gaming Zone, Breakout Spaces and Pantry
  • Encashment of leaves
  • Opportunity to work with industry experts
  • No Dress code
  • Paid Leaves
  • Maternity / Paternity Leaves
  • Medical Insurance
  • Personal Accidental Insurance

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