Social Media Strategist

✨ Social Media Executive

online

• Own and grow our presence on 

  Instagram, WhatsApp, YouTube Shorts & emerging platforms

• Create 

  high-engagement, relatable, lifestyle-led content

   that people want to save, share, and talk about
• Build and nurture a 

  strong brand community

   through comments, DMs, stories, polls, and conversations
• Turn jewellery into everyday inspiration, styling ideas, real stories, behind-the-scenes, culture & craft
• Spot trends early and adapt them creatively for a premium jewellery brand
• Collaborate with creators, customers, store teams, and marketing to tell authentic stories
• Experiment constantly - hooks, formats, edits, captions, sounds, storytelling styles
• Track what works and double down on content that drives 

  engagement, love, and loyalty

• You’re 

  creative-first

  , not template-first
• You understand that 

  community > followers

• Strong sense of aesthetics, storytelling, and internet culture
• Obsessed with engagement - comments, shares, saves excite you
• Comfortable being hands-on: shooting, editing, captioning, ideating
• You love lifestyle brands, fashion, jewellery, and visual storytelling
• Experience is great, but 

  taste, instinct, and originality matter more

• Freedom to experiment and 

  build a brand voice from the inside

• Direct impact on how thousands experience our brand daily
• Work with a fast-growing jewellery brand blending legacy craftsmanship with modern culture
• Real growth opportunity as the brand scales across cities and platforms

• You think jewellery is about 

  moments, moods, and memories

  , not just products
• You want to build a community, not just post content
• You want your ideas to actually go live—not sit in a deck