Social Media Specialist

Key Responsibilities:

• Digital Marketing Strategy:

• Develop, implement, and manage digital marketing campaigns to promote our products/services.
• Optimize content for the website and all social media platforms.
• Track and analyze website traffic flow, providing regular internal reports.

• Social Media Engagement:

• Manage and oversee the company's social media channels.
• Develop strategies to increase follower base and enhance audience engagement.
• Create and schedule posts that align with the brand voice and marketing goals.
• Respond promptly to customer inquiries and comments on social media.

• Content Creation:

• Develop high-quality, engaging content for various digital platforms (blogs, newsletters, social media).
• Collaborate with the design team to produce visuals that complement content.
• Ensure content is SEO-friendly and optimized for engagement.

• B2B Sales Support:

• Create and execute targeted marketing campaigns to support B2B sales initiatives.
• Develop content and materials tailored for B2B audiences (case studies, white papers, sales decks).
• Analyze the effectiveness of campaigns in driving B2B leads and conversions.

• Analytics and Reporting:

• Monitor and report on key performance indicators (KPIs) for digital marketing campaigns.
• Utilize tools like Google Analytics, SEMrush, and others to track campaign performance.
• Make data-driven decisions to improve future campaigns.

• Collaboration:

• Work closely with the sales and product teams to ensure marketing efforts align with business objectives.
• Collaborate with external vendors and partners as necessary.

• Develop High-Quality, Engaging Content:

  You'll be responsible for creating diverse content types for various digital platforms. This includes writing insightful

  blog posts

  , informative

  newsletters

  , and dynamic

  social media updates

  . Your content will be key in communicating our brand's message and value.

• Collaborate with the Design Team:

  Words aren't enough visuals are crucial! You'll work closely with our talented design team to produce stunning graphics, videos, and other visual assets that perfectly complement your written content. This ensures a cohesive and impactful message across all channels.

• Ensure SEO-Friendly and Optimized Content:

  Your content won't just be engaging; it'll be smart. You'll ensure all created materials are

  SEO-friendly

  , incorporating relevant keywords and best practices to improve organic search visibility. Furthermore, you'll optimize content for maximum engagement on each specific platform, understanding what performs best where.

• Other Tasks:

• Handle any other tasks assigned by the CEO.

Qualifications:

• Master's degree

  in a relevant field is essential.
• Prior experience in Marketing/Digital Marketing roles.
• Demonstrated proficiency in analytical abilities.
• Strong understanding of IT project lifecycles, methodologies, and best practices.
• Proficiency in documenting business and technical requirements using standard tools.
• Practical experience in Digital marketing/business development procedures.
• Strong interpersonal skills, including adeptness in delivering constructive feedback.
• Effective organizational skills and familiarity with goal-setting methodologies.
• Evidence of skill in data visualization and understanding of support metrics.
• Understanding of fundamental business metrics and their relationship with support operations.
• Problem-solving acumen to devise impactful strategies for enhancing support quality.