Social Media Specialist

Job Title: Social Media Specialist Company Type: OEM Manufacturing & Import Firm (Mobile Accessories) Products: Mobile Chargers, Data Cables, Neckbands, TWS Earbuds, Power Banks, etc. Location: Karol Bagh, New Delhi Employment Type: Full-Time About the Role We are looking for a strategic, creative, data-driven Social Media Specialist who can manage and grow the digital presence of our OEM & import-based mobile accessories brand(s). The candidate will be responsible for planning, executing, and optimizing content across all major social platforms to build brand authority, generate B2B leads, and engage retail/wholesale buyers. Key Responsibilities ✅ Develop and execute monthly social media strategy (Instagram, Facebook, LinkedIn, YouTube, WhatsApp Channels, etc.) ✅ Plan, create, and publish high-quality content (reels, carousel posts, product explainers, packaging & factory-based videos, etc.) ✅ Showcase OEM/private-label capabilities, bulk pricing, factory output, and import stock arrivals ✅ Manage brand pages + community growth (followers, engagement, B2B inquiries, WhatsApp community funneling) ✅ Run paid & organic campaigns focused on B2B dealers, distributors, wholesalers, and ecommerce sellers ✅ Collaborate with product, design, and sales teams to align content with launches, offers, events, and trade-show activity ✅ Track analytics, prepare performance reports, and optimize based on insights ✅ Stay updated with trends in mobile accessories, OEM branding, China import content style, and B2B-style marketing ✅ Respond to DMs & comments, convert leads to sales funnel with the sales team ✅ Coordinate with photographers, video editors, designers when required Required Skills & Experience 🔹 2+ years experience in social media marketing (electronics / OEM / D2C / B2B industry preferred) 🔹 Strong understanding of Instagram Reels, YouTube Shorts, WhatsApp Communities, LinkedIn brand building 🔹 Ability to create or supervise creation of product photos, reels, tech explainers, unboxing, and factory footage 🔹 Basic knowledge of Canva / CapCut / Adobe tools (or ability to guide editors) 🔹 Familiarity with B2B audience behaviour (dealers, shop owners, Amazon/Meesho sellers, wholesalers) 🔹 Able to write captions in Hinglish when needed (Indian trade tone) 🔹 Understanding of hashtags, SEO keywords, product positioning 🔹 Knowledge of Meta Ads / Lead Forms / WhatsApp CTAs is a plus Preferred Industry Background✔ Mobile accessories ✔ Electronics manufacturing / assembly units ✔ Import & wholesale distribution ✔ OEM / private-label brands ✔ D2C tech brands What We Offer • Competitive salary + performance incentives • Chance to build & scale a brand from manufacturing level to nationwide presence • Creative freedom with direct access to founders & decision makers • In-house access to latest gadgets, tech samples, and new launches • Fast-growing company with B2B + B2C market exposure