Job
Description
About the Company: We are one of India’s largest and most prestigious wedding photography companies, capturing timeless moments for couples across the country. With a passion for creativity and excellence, we specialize in luxury weddings, candid photography, and cinematic storytelling. As we scale, we’re looking for a data-driven Performance Marketer to fuel our growth through ROI-focused digital campaigns. Key Responsibilities: 1. Paid Advertising Strategy & Execution - Plan, launch, and optimize performance-driven campaigns across: - Google Ads (Search, Display, YouTube, LSAs) - Meta Ads (Facebook, Instagram) - Other platforms (Pinterest, Snapchat, or regional ad networks). - Target high-intent keywords (e.g., “luxury wedding photographers in Chennai”). - Craft compelling ad copies, creatives, and landing pages to maximize conversions. 2. Budget Management & ROAS Optimization - Allocate and manage monthly ad budgets (6-7 figures) efficiently. - Monitor Cost per Lead (CPL), CPA, and ROAS, ensuring profitability. - A/B test ad creatives, audiences, and bidding strategies for scalability. 3. Wedding Industry-Specific Campaigns - Run seasonal campaigns (pre-wedding shoots, monsoon discounts, year-end bookings). - Leverage remarketing to engage past website visitors and warm leads. - Collaborate with influencers/vendors for co-branded promotions. 4. Analytics & Reporting - Track KPIs using Google Analytics, Meta Ads Manager, and CRM tools. - Provide weekly/monthly reports on lead quality, conversion rates, and revenue impact. - Share insights to refine targeting and creative strategy. 5. Cross-Team Collaboration - Work with content, design, and sales teams to align ads with brand aesthetics. - Ensure seamless lead handoff to the sales team for conversion. Skills & Qualifications: Must-Have: - 2 to 3 years Experience in performance marketing, preferably in weddings, luxury, or events. - Expertise in Google Ads, Meta Ads, and UTM tracking. - Proven record of scaling campaigns profitably (case studies/portfolio). - Strong analytical skills (Google Data Studio, Excel, pivot tables). - Understanding of wedding customer journeys (from discovery to booking). Good-to-Have: - Experience with programmatic ads or influencer collaborations. - Knowledge of Local SEO for wedding businesses. - Familiarity with wedding photography trends (e.g., candid, drone shots). Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Morning shift Work Location: In person
