Social Media & Paid Ads Specialist

Experience: 1–4 Years

Employment Type: Full-time

Job Summary:

We are looking for a results-driven Social Media & Paid Ads Specialist with proven experience in managing Google Ads, Meta Ads (Facebook & Instagram), and other paid media campaigns. The ideal candidate should be highly creative, analytical, and possess excellent communication skills to craft compelling ad copy, optimize campaigns, and drive measurable results.

Key Responsibilities:

• Plan, create, execute, and optimize paid ad campaigns across Google, Facebook, Instagram, and other digital platforms.
• Develop and implement social media strategies to increase brand awareness, engagement, and conversions.
• Monitor performance metrics (CPC, CTR, ROAS, CPM, etc.) and adjust strategies accordingly to maximize ROI.
• Create engaging ad copies, creative briefs, and collaborate with designers and content teams.
• Conduct A/B testing for ads, landing pages, and CTAs.
• Analyze data and generate weekly/monthly performance reports.
• Stay up-to-date with the latest trends, best practices, and algorithm changes in paid media and social platforms.
• Manage campaign budgets and ensure efficient spend allocation.
• Engage with the online community, respond to comments/messages, and support reputation management.

Requirements:

• 2–5 years of hands-on experience in managing Google Ads and Meta (Facebook/Instagram) Ads.
• Strong understanding of Paid Media Strategy, campaign structures, bidding strategies, and audience targeting.
• Familiar with Google Analytics, Meta Business Suite, and ad reporting tools.
• Good understanding of funnel marketing, remarketing, and conversion tracking.
• Excellent verbal and written communication skills.
• Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
• Experience with tools like Canva, Hootsuite, Buffer, or similar is a plus.

Nice to Have:

• Certifications in Google Ads and/or Meta Blueprint.
• Experience with other paid platforms (LinkedIn Ads, YouTube Ads, Twitter Ads, etc.).
• Basic knowledge of SEO and organic social media growth strategies.