Social Media Marketing

Role Overview: As the Social Media Marketing Manager for WGBL at Welspun World, your main responsibility is to create and execute a comprehensive content strategy across various social media and ecommerce platforms. The strategy aims to enhance brand visibility, foster community engagement, and drive meaningful interactions with audiences to improve brand perception and support business objectives. You will collaborate closely with the Marketing and Sales departments to develop and implement the social media strategy, define key performance indicators (KPIs), supervise social media content creation, evaluate the success of campaigns, and stay updated on the latest social media trends and best practices. Utilizing tools like Buffer, you will work with copywriters and designers to ensure that the content is both informative and visually appealing. Your role also involves attending industry conferences, monitoring SEO performance and user engagement metrics, suggesting content optimizations, engaging with industry professionals and influencers on social media platforms, providing feedback to the team, and adhering to relevant rules and regulations. Regularly reporting to Senior Management on the progress of the social media marketing strategy is a crucial part of your role. Key Responsibilities: - Create and execute a comprehensive content strategy across various social media and ecommerce platforms - Collaborate closely with the Marketing and Sales departments to develop and implement the social media strategy - Define key performance indicators (KPIs) and supervise social media content creation - Evaluate the success of campaigns and stay updated on the latest social media trends and best practices - Utilize tools like Buffer to work with copywriters and designers for informative and visually appealing content - Attend industry conferences, monitor SEO performance and user engagement metrics, suggest content optimizations - Engage with industry professionals and influencers on social media platforms, provide feedback to the team - Adhere to relevant rules and regulations and report regularly to Senior Management on the progress of the social media marketing strategy Qualifications Required: - Strong understanding of digital technologies and social media trends - Excellent communication skills and a creative flair for expressing the company's views effectively - Ability to drive high levels of web traffic and customer engagement through effective social media management - Expertise in areas such as Business & Commercial acumen, Entrepreneurship, Global Mindset, People Excellence, and Strategic Thinking - Proficiency in Analytical Skills, Analytical & Critical Thinking, and Digital & E-Commerce (Sales),