Social Media Marketing Specialist

Social Media Marketing Specialist

Job Title: Social Media Marketing (SMM) Specialist
Location: Calicut, Kerala
Job Type: Full-Time, Permanent
Experience Required: 1–3 Years
Department: Digital Marketing

Job Summary:

We are looking for a creative and result-driven Social Media Marketing Specialist to join our digital marketing team. The ideal candidate will be responsible for managing multiple brand accounts, developing and executing social media strategies, and ensuring consistent engagement and growth across platforms.

You must be comfortable with client-facing communication and multi-brand handling. Strong content ideation and copywriting skills will be highly valued.

Key Responsibilities:

Social Media Strategy & Execution:

• Plan, execute, and manage social media campaigns across Instagram, Facebook, LinkedIn, YouTube, and X.
• Develop and maintain monthly content calendars for multiple brands.
• Coordinate with designers and content teams to publish platform-specific content.

Creative & Content Development:

• Contribute to or write compelling captions, posts, and marketing copy.
• Maintain brand tone and voice consistency across platforms.
• Stay up to date with platform trends, features, and algorithms.

Performance Tracking & Reporting:

• Track campaign performance using Meta Insights, LinkedIn Analytics, and platform dashboards.
• Prepare monthly reports with engagement metrics and growth insights.
• Optimize strategies based on analytics and client KPIs.

Client Communication & Account Handling:

• Communicate campaign progress and feedback to clients.
• Participate in brainstorming sessions and performance review meetings.

Requirements:

• 1–3 years of agency experience in a social media or digital marketing role.
• Proven ability to manage multiple client brands simultaneously.
• Strong knowledge of social media platforms and current trends.
• Familiarity with scheduling tools (e.g., Buffer, Later, Hootsuite).
• Excellent communication and time-management skills.

Preferred Qualifications:

• Experience in content writing or copywriting.
• Digital Marketing certifications (Google, HubSpot, etc.).
• Basic design skills (Canva or Adobe tools).
• Understanding of paid ads on Meta or LinkedIn is a plus.

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Willingness to travel:

• 25% (Preferred)

Work Location: In person