Social Media Marketing Specialist

Job Title: Social Media Specialist– B2C,

Location:

Employment Type:

Experience Level:

About the Role

Social Media Specialist

content creation, editing skills, social media strategy, and strong knowledge of Indian/Telugu pop culture

Key Responsibilities:

Content Creation & Curation

• Create witty, humorous posts, memes, and reels using Telugu movie clips, dialogues, and cultural trends.
• Repurpose content into formats that resonate with restaurant owners (Instagram Reels, Facebook posts, X/Twitter threads, LinkedIn snippets).
• Write captions and copy that blend humour, wit, and marketing angles to promote Varun Digital Media’s services.

Cultural Relevance

• Stay updated with Telugu movie trends, dialogues, and viral moments.
• Build content that resonates emotionally with Indian (especially Telugu) restaurant owners in the US.
• Incorporate “NRI nostalgia” and business humour that speaks to their lifestyle and struggles.

Social Media Strategy & Engagement

• Develop monthly content calendars tailored to the US Indian restaurant community.
• Monitor engagement and conversations, responding in a witty yet professional tone.
• Use humour as a hook but connect it to business solutions.

Video & Clip Editing

• Source Telugu movie clips (public domain/fair use clips where possible) and edit them into short-form content with subtitles, overlays, and branding.
• Add witty context (text overlays, dialogues, comparisons) that makes the clips relatable for restaurant owners.

Performance & Reporting

• Track content performance across platforms.
• Optimize strategies based on engagement, shares, and conversion rates.
• Suggest new formats (short skits, user-generated content, duets, trends).

Required Skills & Qualifications

• Strong command of

  English & Telugu (writing + speaking)

  .
• Excellent sense of humour and creativity in content writing.
• Familiarity with

  Telugu movies, pop culture, and memes

  .
• Proven experience in

  social media marketing/content creation

  .
• Skills in video editing tools (CapCut, Premiere Pro, After Effects, or similar).
• Ability to craft witty captions and short scripts.
• Understanding of US-based Indian/Telugu community mindset and lifestyle.

Preferred Qualifications

• Experience in targeting

  restaurant, food, or hospitality businesses

  .
• Previous work in meme marketing or humour-driven content.
• Knowledge of NRI (Non-Resident Indian) cultural references.
• Portfolio of witty, humour-driven content (reels, memes, or copywriting samples).

📩Apply Now!

If you are interested in the above position, please share your updated resume at pavan@varundigitalmedia.com.