Social Media Marketing Specialist

Company Description

The Naturik Co is India's Tastiest Desi food brand. Having made waves at Shark Tank season 4 with the biggest all shark deal of all seasons, the brand has gone ahead to become one of most preferred desi food brands in India.

We’re building a brand that celebrates Indian culinary traditions while making healthy eating fun, accessible, and culturally relevant. Our products set a new standard for wholesome, quick, and delicious options, prepared in just three minutes.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist, located in Chandigarh.

We’re looking for a social media wizard who lives and breathes internet culture. You’ll be the pulse of our brand online—creating content that stops thumbs mid-scroll, sparks conversations, and turns followers into loyal customers. This isn’t about perfect aesthetics; it’s about being real, relevant, and ridiculously creative.

What You’ll Do

• Own our social media presence across Instagram, LinkedIn, Twitter, and emerging platforms

• Create whacky, scroll-stopping content that makes healthy eating relatable and entertaining. Stay obsessively updated on trends, memes, and cultural moments—and translate them into Naturik content within hours

• Think on your feet to capitalize on real-time opportunities and viral moments

• Build content calendars while remaining flexible enough to pivot based on what’s trending

• Collaborate with design and video teams to bring wild ideas to life. Track metrics that matter and optimize content strategy based on performance

• Experiment fearlessly with new formats, platforms, and content styles

Qualifications: You're the RIGHT FIT, if you: -

• Can explain the latest Instagram trend before it hits mainstream media

• Have a portfolio of content that made people stop, laugh, or share

• Think in reels, carousels, and stories—not just static posts

• Can pivot from creating a product launch campaign to a trending audio remix in the same day

• Have finger on the pulse of Gen Z and millennial humor

• Know the difference between jumping on a trend and forcing it

• Can write punchy, conversational copy that sounds human, not corporate

• Are comfortable being bold, taking risks, and occasionally being controversial

• Work fast without compromising creativity—speed is your superpower