Social Media Marketing Specialist

As a Social Media Specialist based in Gurugram, Haryana, your role will involve planning, creating, publishing, and optimizing content across various social media platforms to enhance brand awareness, drive engagement, and support business objectives through strategic social media management. **Key Responsibilities:** - **Strategic Planning:** Develop and manage the social media strategy and content calendar in alignment with brand objectives. - **Content Production:** Create and curate engaging posts, images, videos, GIFs, and captions tailored for different social media platforms. - **Publishing & Community Engagement:** Schedule daily posts, engage with the audience through comments and messages, moderate user-generated content, and encourage community interaction. - **Analytics & Reporting:** Use tools like Google Analytics, Facebook/Meta Insights, Sprout Social to track key performance indicators (KPIs), generate monthly reports, and refine strategies. - **Paid Campaign Assistance & Influencer Outreach:** Collaborate on executing ad campaigns and work with influencers or brand ambassadors. - **Cross-Functional Collaboration:** Work closely with designers, copywriters, marketing, sales, and customer support teams to ensure cohesive brand messaging. - **Trend Monitoring & Optimization:** Stay informed about platform updates, competitor activities, and emerging trends to keep content fresh and relevant. **Qualifications Required:** - Bachelor's degree in Marketing, Communications, Journalism, or related field. - 2-5 years of experience in social media marketing or similar roles. - Proficiency in scheduling tools, analytics platforms, strong writing/editing skills, creativity, time management, organizational, and analytical skills. - Basic understanding of SEO, web traffic metrics, HTML/CSS is advantageous. If you are passionate about blending creativity with analytics, managing content production and strategy, this position could be a great fit for you. It is recommended to start with internships or agency roles to gain experience. Skill enhancements may include obtaining platform certifications (e.g., Meta), SEO knowledge, basic design skills, and experience with paid advertising.,