Social Media Marketing Specialist (Meta/Facebook/Instagram ads)

Meta Campaigns Specialist

Department: Digital Marketing
Location: Coimbatore
Reporting To: Digital Marketing Manager

Job Overview

We’re seeking a data-driven and creative Meta Campaigns Specialist with proven experience to lead paid media efforts across Google and Meta platforms. This role is pivotal in driving ROI-focused campaigns, optimizing performance, and crafting compelling ad strategies that convert.

Key Responsibilities

• Roles of a Meta Campaign Specialist
• Act as the subject matter expert for Facebook and Instagram advertising.

Key Responsibilities

1.Campaign Planning & Strategy

• Understand client/business objectives and translate them into ad campaign strategies.
• Conduct audience research, competitor analysis, and market insights.
• Select appropriate campaign objectives (awareness, consideration, conversions)
• 2. Campaign Setup & Management
• Create, launch, and manage ad campaigns in Meta Ads Manager.
• Define target audiences (custom, lookalike, saved audiences).
• Manage budgets, bids, and pacing across campaigns.
• Ensure ad creatives and copies are aligned with brand guidelines.
• 3. Optimization & Performance Tracking
• Monitor key metrics (CTR, CPC, ROAS, CPM, CPA, etc.).
• Optimize campaigns by testing ad creatives, placements, and bidding strategies.
• Implement A/B testing to identify best-performing ads.
• Adjust audience targeting to improve reach and conversions.
• 4.Analytics & Reporting
• Track campaign performance using Meta Ads Manager, GA4, and other analytics tools.
• Generate weekly/monthly performance reports.
• Provide insights and recommendations to stakeholders/clients.
• 5. Compliance & Best Practices
• Stay updated with Meta’s advertising policies and ensure compliance.
• Implement best practices for ad copy, creative formats, and placements.
• Keep up with new Meta Ads features, tools, and algorithm updates.
• 6. Collaboration & Communication
• Work with creative teams to brief ad requirements (images, videos, copies).
• Coordinate with marketing/sales to align campaigns with business goals.
• Present performance updates and strategic recommendations.
• Bridge between marketing strategy and technical ad execution.
• Collaborate with creative, marketing, and sales teams to achieve campaign goals.
• Monitor, analyze, and optimize campaigns to maximize ROI.

Qualifications

• 1-2 years of hands-on, proven experience managing Google Ads and Meta campaigns
• Strong understanding of performance marketing metrics (CTR, ROAS, CPA, etc.)
• Proficiency in Google Ads, Meta Ads Manager, and Google Analytics
• Excellent copywriting and ad creative ideation skills
• Experience with eCommerce, lead generation, or B2B campaigns is a plus
• Strong communication and stakeholder management skills

Interested Candidates drop your resumes at hr@xploreitcorp.com or hr@xploreintellects.com

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Experience:

• Social media marketing: 1 year (Required)

Location:

• Gandhipuram, Coimbatore, Tamil Nadu (Required)

Work Location: In person