As a Social Media Marketing Manager, you will be responsible for developing and executing social media strategies to increase brand awareness, drive engagement, and support business objectives. You will manage social media accounts, create compelling content, and analyse performance metrics.

Key Responsibilities:

Strategy Development:
Create and implement social media marketing strategies aligned with overall business goals.

Content Creation
: Develop engaging and relevant content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

Social Media Management
: Manage day-to-day social media activities, including posting, scheduling, and community engagement.

Campaign Execution:
Plan and execute social media campaigns to promote products, services, or events. Monitor campaign performance and adjust strategies as needed.

Analytics & Reporting
: Track, analyse, and report on social media performance metrics using tools like Google Analytics and platform-specific insights. Provide recommendations for improvement.

Trend Monitoring
: Stay updated with the latest social media trends, tools, and best practices. Implement innovative techniques to enhance engagement and reach.

Collaboration:
Work with internal teams (marketing, design, sales) to ensure cohesive and effective messaging across all platforms.

Requirements:

Experience:
Minimum of 3-4 years of experience in social media marketing or a related field.

Skills
: Strong understanding of social media platforms, content creation, and digital marketing strategies. Excellent written and verbal communication skills.

Tech-Savvy
: Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).

Creative:
Ability to develop creative and engaging content tailored to different social media channels.

Analytical
: Strong analytical skills with the ability to interpret data and make data-driven decisions.

Organized
: Excellent organizational skills with the ability to manage multiple tasks and projects simultaneously.

What We Offer:

Competitive salary and benefits package.

Opportunity to work in a fast-paced and innovative environment.

Professional development and career growth opportunities.

More Jobs at Crossbeats

Social Media Marketing Manager

Bengaluru

3.0 - 4.0 yrs

INR 4 - 7 Lacs

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