Amazon PPC

Job description:
Imagine working for one of the fastest growing Consumer technologies D2C brand in India. A company, headquartered in Bangalore, that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process. Come grow with Crossbeats and make an impact while enjoying working in a fun filled environment. Responsibilities:

• Develop and execute Amazon PPC strategies to achieve business goals, including driving traffic and sales.

• Flawlessly executing end-to-end ad optimisation on Amazon.

• Create and optimise campaigns, ad groups, and keywords to maximise ROI and improve performance.

• Conduct thorough keyword research and competitor analysis to identify new opportunities and optimise campaigns.

• Monitor and analyse campaign performance using Amazon's reporting tools and third-party analytics platforms.

• Continuously test and refine campaign strategies to improve performance and increase

profitability.

• Manage advertising budgets, adjusting bids and spending to achieve maximum ROI.

• Collaborate with other departments to ensure advertising campaigns are aligned with overall business objectives.

• Stay up-to-date with the latest Amazon advertising trends, tools, and best practices.

• Analyzing account performance against key metrics to identify, recommend and implement

optimization solutions to increase efficiency and meet stakeholders’ KPIs.

• Analyzing data trends and creating keywords lists, bids, and budget suggestions; gathering and analyzing data at account/campaign/industry level.

• Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, and then using this knowledge as a basis for future campaigns.

• Working with Account Management, Sales & Marketing, and Product teams to identify and solve issues blocking advertiser performance.

• Identifying opportunities to improve our advertising product based on customer feedback, data analysis, and feature gaps with competitive products.

Requirements:

• Bachelor's/Master’s degree in marketing, advertising, or related field.

• Expert-level knowledge of Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display.

• Proven track record of creating and managing successful Amazon PPC campaigns that deliver measurable results.

• Strong analytical skills and ability to analyze and interpret data to make informed decisions.

• Experience with third-party Amazon PPC tools such as Helium 10, Sellics, or Jungle Scout.

• Excellent communication skills, both written and verbal.

• Ability to work independently and in a team environment.

• Strong attention to detail and ability to multitask in a fast-paced environment.

Skills:
Amazon Advertising, PPC, Display Ads, Sponsored ads, DSP Ads. The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.