Social Media Marketing Executive

Social Media Marketing Executive

Key Responsibilities:

• Develop, implement, and manage social media strategies.
• Create and publish engaging content (text, images, videos, reels, stories, etc.) across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Monitor social media channels, respond to audience queries, and engage with followers.
• Run paid social media campaigns and analyze performance metrics.
• Collaborate with the marketing team to align social media efforts with overall branding and campaigns.
• Track, analyze, and report on key performance indicators (KPIs) and suggest improvements.
• Stay updated with the latest social media trends, tools, and best practices.

Requirements:

• Proven experience as a Social Media Executive or similar role.
• Strong understanding of major social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate engaging content ideas.
• Basic knowledge of social media ads, analytics tools, and SEO.
• Ability to work independently as well as part of a team.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Experience with tools like Canva, Buffer, Hootsuite, or similar.