Social Media Marketing Executive

We’re Hiring: Social Media & Digital Marketing Executive Location: Lucknow (Office near Badshah Nagar Metro Station) Type: Full-time | On-site About Dhaga e Awadh Dhaga e Awadh is a heritage fashion label dedicated to preserving and reimagining the timeless art of Lucknowi Chikankari. We work closely with artisans to bring handcrafted elegance into contemporary fashion. We are looking for a creative and driven Social Media & Digital Marketing Executive who can grow our online presence, tell our story beautifully, and connect tradition with modern audiences. Key Responsibilities Social Media Management: Plan and manage content for Instagram, Facebook, Snapchat, Pinterest, etc. Content Creation: Design engaging posts, reels, and stories that reflect our craft and culture. SEO & Growth: Optimize website/blogs with SEO strategies to increase visibility. Digital Campaigns: Run paid ad campaigns (Meta Ads, Google Ads) and optimize for ROI. Analytics: Monitor performance and share insights to refine strategy. Brand Storytelling: Bring alive chikankari’s heritage through modern digital narratives. 🎯 Desired Profile 1–3 years of experience in social media marketing / SEO / digital campaigns. Knowledge of fashion, lifestyle, or cultural branding preferred. Skills in Canva/Photoshop + basic video editing (Premiere Pro/CapCut). Strong grasp of Instagram reels and trends. Self-motivated, creative, and comfortable working directly with the founder. 🌿 Why Join Us? Be part of a brand that uplifts artisans and celebrates Indian heritage. Creative freedom to experiment and grow. Direct collaboration with the founder for impactful campaigns. A chance to shape and scale a growing label’s digital journey. Office at Badshah Nagar Metro Station, Lucknow for easy access. 📩 How to Apply Send your CV, portfolio/links to past work, and a short note on “How would you position chikankari for today’s audience?” via WhatsApp: 📱 08090524660