Social Media Marketer

1. Content Creation & Management

• Photos & Videos: Capture and share high-quality before-and-after shots of detailed cars.
• Reels/Shorts: Create engaging time-lapse videos of detailing processes (paint correction, ceramic coating, interior cleaning, etc.).
• Educational Content: Post tips on car care, maintenance, and benefits of detailing services.
• User-Generated Content: Repost customer photos or testimonials.

2. Brand Building

• Visual Identity: Maintain a consistent aesthetic (colors, tone, style) across all platforms.
• Voice & Messaging: Develop a relatable and trustworthy brand voice (e.g., professional, friendly, expert).
• Local Presence: Position the business as the go-to detailing expert in the area.

3. Community Engagement

• Responding to Comments/DMs: Quickly respond to customer inquiries, feedback, or booking requests.
• Customer Interaction: Run polls, Q&A, or live videos to engage the community.
• Review Management: Encourage and respond to reviews on platforms like Google and Facebook.

4. Advertising & Promotions

• Paid Ads: Run targeted Facebook, Instagram, or TikTok ads to attract local car owners.
• Promotional Campaigns: Launch seasonal deals (e.g., winter protection packages) or referral incentives.
• Boosted Posts: Increase visibility of top-performing posts to reach a wider audience.

5. Analytics & Strategy

• Performance Tracking: Monitor engagement rates, follower growth, and ROI from paid ads.
• Audience Insights: Use analytics tools to understand what content resonates most.
• Refining Strategy: Adjust content calendar and ad targeting based on performance data.

6. Influencer/Partnership Outreach

• Collaborations: Partner with local car clubs, auto influencers, or events to gain exposure.
• Cross-Promotion: Team up with related businesses (tint shops, car washes, mechanics).

7. Booking Funnel Optimization

• Call-to-Actions (CTAs): Make it easy for followers to book via bio links, Stories, and buttons.
• Integrations: Link to booking tools or platforms like Calendly, Square, or direct DMs.
• Lead Capture: Collect emails or phone numbers for follow-ups or remarketing.

Platforms Commonly Used

• Instagram – Best for visual content, Stories, Reels.
• Facebook – Great for local community groups, reviews, and older demographics
• YouTube – Longer videos for full process walkthroughs or in-depth car detailing tutorials.
• Google Business Profile – Critical for local SEO, reviews, and location-based searches.

Role & Key Tasks

Content Creator - Share visual transformations, car care tips, and video tutorials

Brand Strategist - Build and maintain a strong, consistent brand online

Customer Engagement Lead - Respond to comments, messages, and feedback

Paid Ads Specialist - Create and manage geo-targeted ad campaigns

Analytics Manager - Track performance and adjust strategy accordingly

Influencer Coordinator - Partner with local influencers or car communities

Sales Funnel Optimizer - Drive leads to booking through CTAs and link integration

Job Type: Full-time

Pay: ₹200,000.00 - ₹400,000.00 per year

Benefits:

• Health insurance
• Paid sick time

Ability to commute/relocate:

• Peelamedu, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have at least 2 years of experience managing business social media accounts?
• Are you comfortable taking photos/videos on-site at a detailing location?

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 2 years (Required)

Language:

• Malayalam (Preferred)

Shift availability:

• Day Shift (Required)

Work Location: In person