Social Media Manager – Web3

Social Media Manager – Web3 & Crypto

Location: Hyderabad, India
Reports to: Operations Manager

Role Overview

We are looking for a Crypto-Native Social Media Manager who lives and breathes Web3 culture. You should be deep in Crypto Twitter, Telegram, Discord, and emerging Web3 platforms, engaging in real-time conversations, spotting trends before they break, and driving organic virality. This role requires a sharp understanding of on-chain narratives, memetic marketing, and influencer dynamics within the crypto space.

Key Responsibilities

1. Social Media Execution & Trend Spotting

• Own and manage social media presence across X (Twitter), Telegram, Discord, Lens, Farcaster, and Instagram.
• Stay ahead of Web3 trends, breaking news, and industry shifts to craft real-time reactive content.
• Utilize memes, threads, Twitter spaces, and short-form videos to drive engagement and virality.

2. Community Growth & Engagement

• Cultivate a highly engaged community on Telegram & Discord, ensuring active discussions and rapid response to queries.
• Develop and execute gamified campaigns, airdrops, and referral programs to drive retention and advocacy.
• Moderate discussions, manage FUD effectively, and maintain a positive brand reputation in crypto-native spaces.

3. Content Creation & Narrative Crafting

• Develop highly engaging, narrative-driven content that aligns with crypto ethos (think: CT vibes, deep-dive threads, and alpha leaks).
• Leverage meme marketing, influencer collaborations, and viral storytelling to maximize organic reach.
• Write Twitter threads, memes, community updates, and educational content that resonate with DeFi, NFTs, and L2 audiences.

4. Paid Growth & Performance Tracking

• Run targeted paid campaigns on Twitter, Reddit, YouTube, and Telegram tailored to Web3 users.
• Track analytics using Dune, Nansen, and Twitter insights, iterating content strategies based on performance.
• Work closely with Web3 influencers, KOLs, and DAOs for co-marketing initiatives.

What You Bring

Crypto-Native Mindset – You’re deeply involved in Crypto Twitter, Telegram alpha groups, and Discord servers.
Content Virality Skills – You can craft meme-driven narratives, viral tweets, and Twitter threads that gain traction.
Community-First Thinking – You understand how decentralized communities operate and can nurture them effectively.
Platform Mastery – Expertise in X (Twitter), Telegram, Discord, Reddit, YouTube, Lens, and Farcaster.
Basic Design & Video Editing – Ability to create quick social assets using Canva, CapCut, or Figma.
Paid Ads Knowledge – Familiarity with Twitter Ads, Reddit Ads, and crypto-specific ad platforms is a plus.

Preferred Experience

Prior experience managing social media for crypto exchanges, DeFi protocols, NFT projects, or L2 solutions.
Understanding of on-chain metrics, wallets, and trading psychology.
Experience with Web3 analytics tools (Dune, Nansen, Messari).
Connections with crypto influencers, KOLs, and thought leaders.

Job Type: Full-time

Pay: ₹600,000.00 - ₹840,000.00 per year

Application Question(s):

• Can you share links to social media accounts or campaigns you've managed in the Web3/Crypto space?
• Which Web3/Crypto communities or platforms do you actively engage with, and how do you stay updated on the latest trends?
• What social media platforms do you believe are most effective for Web3/Crypto audiences?
• Total Years of Experience?
• Notice Period?

Experience:

• Social media management: 2 years (Required)

Location:

• Hyderabad, Telangana (Preferred)

Work Location: In person