Social Media Manager

Location: Thrikkakara,Kochi

Job Description:

We are seeking a results-driven Digital Marketing Expert with expertise in Meta Ads, Google Ads, and ROI-driven campaign strategies. The ideal candidate will manage digital ad campaigns, optimize budgets, and generate high-quality leads for our skill training institution.

Key Responsibilities:

• Plan, execute, and optimize Meta (Facebook, Instagram) and Google Ads campaigns.
• Develop and implement ROI-focused digital marketing strategies.
• Manage ad budgeting, bidding strategies, and cost optimization to maximize lead generation.
• Monitor ad performance, analyze key metrics, and generate performance reports.
• Optimize landing pages and ad creatives to improve conversion rates.
• Conduct audience research and segmentation to enhance targeting strategies.
• Track industry trends and apply best practices in SMM, PPC, and digital advertising.
• Coordinate with content and design teams to develop engaging ad creatives.

Key Requirements:

• 2+ years of experience in Google Ads, Meta Ads, and performance marketing.
• Strong expertise in lead generation, conversion tracking, and campaign optimization.
• Hands-on experience in budgeting, bid management, and ROI analysis.
• Proficiency in Google Ads Manager, Meta Business Suite, and analytics tools.
• Strong analytical skills with a data-driven mindset.
• Experience in the skill training or education sector is a plus.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person