Social Media Manager

Social Media Manager

Key Responsibilities:

• Develop and implement end-to-end social media strategies for the US clothing market.
• Manage and grow brand presence on

  Instagram, Facebook, Pinterest, TikTok, and other relevant platforms

  .
• Plan, execute, and optimize

  paid ad campaigns

  (Meta Ads, Pinterest Ads, etc.) with a focus on ROI.
• Manage marketplace visibility and promotions (Amazon, Walmart, Shopify, etc. – if applicable).
• Collaborate with creative, content, and marketing teams to deliver high-quality, on-brand visuals and campaigns.
• Stay updated on US market trends, consumer behavior, and competitor strategies in the fashion industry.
• Monitor analytics and prepare performance reports to measure success and improve campaigns.
• Engage with the community through comments, DMs, and influencer/brand partnerships.

Requirements:

• 3-4 years of proven experience

  as a Social Media Manager in the fashion/clothing/e-commerce industry.
• Strong knowledge of

  US-based audiences, trends, and marketplaces

  .
• Hands-on experience running

  paid campaigns on Instagram, Facebook, Pinterest (mandatory)

  .
• Experience with TikTok marketing (preferred).
• Solid understanding of

  SEO, hashtags, and organic growth strategies

  .
• Familiarity with US marketplace integrations (Amazon, Walmart, Shopify, etc.) is a plus.
• Excellent communication and creative storytelling skills.
• Strong analytical skills with the ability to use data-driven insights for optimization.
• Location, Mohali Phase 8B, Work from Office only