Social Media Manager

5 - 9 years

8 - 12 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

A. Social Media Growth Strategy

  • Develop and execute a social media strategy focused on organic growth, engagement,
  • and community building.
  • Use AI tools to identify trends, optimize content, and maximize reach without relying
  • on paid campaigns.
  • Define KPIs for organic growth, including follower growth, engagement rates, and
  • referral traffic.

B. SEO Strategy & Execution

  • Conduct keyword research to identify opportunities for organic search growth.
  • Optimize website content, blog posts, and landing pages for target keywords.
  • Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides,
  • and tutorials) that aligns with user intent.
  • Monitor and improve technical SEO elements, such as site speed, mobile-friendliness,
  • and crawlability.
  • Build and manage backlink strategies to improve domain authority

C. Analytics & Reporting

  • Track and analyze social media performance using AI analytics tools (e.g., Hootsuite,
  • Sprout Social, or proprietary AI tools).
  • Provide weekly & monthly reports on social media growth, engagement, and ROI.
  • Adjust strategies based on data insights to continuously improve performance.

D. Platform Management

  • Manage and grow the companys presence on key platforms, including but not limited to:
  • o Instagram
  • o Twitter (X)
  • o Facebook
  • o LinkedIn
  • o TikTok
  • o YouTube
  • o Medium
  • o Pseudo Instagram Handle
  • o CEOs Social Media

D. Content Creation & Management

  • Collaborate with the content and design teams to create engaging, platform-specific
  • content (e.g., videos, graphics, reels, stories, and posts).
  • Ensure all content is optimized for SEO and aligns with the brands voice and
  • messaging.
  • Repurpose high-performing content across platforms to maximize reach.

E. Community Engagement

  • Actively engage with followers, respond to comments, and foster a sense of
  • community around the brand.
  • Monitor and manage online conversations related to the brand, including addressing
  • customer inquiries and feedback.
  • Identify and collaborate with influencers, athletes, and gaming communities to amplify
  • reach organically.

F. Analytics & Reporting

  • Track and analyze social media and SEO performance using AI analytics tools (e.g.,
  • Google Analytics, SEMrush, or proprietary AI tools).
  • Provide monthly reports on organic growth, engagement, and user journey metrics.
  • Adjust strategies based on data insights to continuously improve performance.

G. Collaboration

  • Work closely with the marketing, product, and AI teams to align social media efforts
  • with product launches, events, and campaigns.
  • Provide input on how AI-driven features can be showcased on social media to attract and engage users.

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