Social Media Manager

Job Title: Social Media Manager – Lead Generation Focus

Location: Sevoke Road
Job Type: Full-time
Salary: As per industry standards
Reporting to: Director

Job Summary:

We are seeking a results-driven Social Media Manager who specializes in online lead generation. The ideal candidate will be responsible for planning and executing social media strategies that directly contribute to generating high-quality leads through various platforms such as Facebook, Instagram, LinkedIn, and more.

Key Responsibilities:

• Develop and implement social media strategies specifically aimed at generating leads and driving conversions.
• Run paid ad campaigns (e.g., Facebook Lead Ads, LinkedIn Ads, Instagram Promotions) targeting potential customers.
• Design and manage lead funnels through social platforms, landing pages, and CTAs.
• Create engaging and action-driven content including posts, graphics, and short videos to attract and convert audiences.
• Optimize campaign performance using analytics and A/B testing to reduce cost per lead (CPL).
• Coordinate with the sales team to ensure smooth handover and follow-up of generated leads.
• Track and report on lead volume, cost, source, and conversion rates regularly.
• Stay current with trends in social media marketing and lead generation tactics.
• Monitor competitors and adapt strategies to maintain competitive advantage.

Requirements:

• Proven experience in social media marketing with a strong focus on lead generation.
• Hands-on experience with social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
• Strong understanding of digital funnels, customer journey, and conversion optimization.
• Proficiency in tools like Google Analytics, Meta Ads Manager, Canva, and basic CRM systems.
• Excellent communication and content creation skills.
• Bachelor’s degree in Marketing, Digital Media, Business, or a related field preferred.

Nice-to-Have Skills:

• Experience with lead generation tools like HubSpot, Zoho, or Mailchimp.
• Knowledge of remarketing strategies and lookalike audience campaigns.
• Video editing or motion graphics skills for ad creatives.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

• Paid sick time

Location:

• Siliguri, West Bengal (Preferred)

Shift availability:

• Day Shift (Preferred)

Work Location: In person