Social Media Manager

Social Media Manager Department: Brand & Marketing Location: Gurugram Employment Type: Full-Time ________________________________________ About MSM Unify MSM Unify is a global edtech platform transforming international student mobility and education access through technology, partnerships, and data-driven strategies. We are expanding our marketing team and seeking a dynamic Social Media Manager to own our brand presence and engagement across platforms. ________________________________________ Position Overview Were looking for a platform-native, creative, and data-driven Social Media Manager who will be responsible for leading MSM Unify’s social media strategy, content creation, community management, and platform growth across all major channels including LinkedIn, Instagram, YouTube, X (formerly Twitter), Facebook, and emerging platforms like Threads. ________________________________________ Key Responsibilities Social Media Strategy & Ownership Develop and execute platform-specific content strategies aligned with MSM Unify’s brand and business goals. Own and maintain the social media calendar to ensure alignment with campaign timelines, brand voice, and audience engagement trends. Drive organic platform growth using best practices like SEO, hashtags, optimal posting times, and audience insights. Tailor content strategy by platform persona (e.g., B2B tone for LinkedIn, Gen Z appeal for Instagram). Content Planning & Performance Collaborate with designers, writers, and video editors to create scroll-stopping, engaging, and brand-aligned content. Manage content publishing and scheduling using tools like Buffer, Hootsuite, or Sprout Social. Track weekly and monthly performance metrics such as reach, engagement, CTR, and conversions. Conduct A/B testing on creatives, copy, and posting times to optimize content performance. Campaign Execution Conceptualize and launch social-first campaigns, contests, influencer takeovers, and community engagement initiatives. Work cross-functionally with brand, PR, marketing, and product teams for integrated campaign execution. Create platform-specific assets like Reels, Carousels, Shorts, and animated stories. Community Management & Listening Monitor and manage DMs, mentions, and comments across platforms; uphold the brand tone of voice. Design and implement community engagement strategies to increase retention and organic following. Utilize social listening tools to stay ahead of platform trends, competitor strategies, and user sentiment. Influencer & Creator Collaborations Identify, engage, and manage partnerships with nano, micro, and macro influencers relevant to our domain. Ensure creative alignment, brand compliance, and ROI measurement for influencer campaigns. Innovation & Trends Stay updated on platform algorithm changes, new formats, and viral content strategies. Lead pilot initiatives using emerging trends such as AI-generated content, AR filters, or meme marketing. ________________________________________ Key Skills & Qualities Platform Native: Deep understanding of how content performs natively across each social platform. Creative Storytelling: Strong aesthetic sense and understanding of viral content formats and brand storytelling. Analytical Mindset: Ability to interpret data and shape strategy based on performance insights. Detail-Oriented & Agile: Capable of managing multiple timelines with speed and accuracy. Ownership Mentality: Takes end-to-end responsibility for content quality, consistency, and engagement. Excellent Communicator: Capable of writing sharp, on-brand copy and engaging captions. Collaborative: Works effectively with cross-functional teams—marketing, design, product, and video. ________________________________________ Preferred Qualifications 3–6 years of experience in a social media, content, or digital marketing role Bachelor's degree in Marketing, Communications, Media, or related field Experience with SaaS, edtech, or youth-centric brands is a plus Hands-on experience with analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Google Analytics)