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Social Media Manager

1 - 31 years

0 Lacs

Harsh Nagar, Kanpur Region

Posted:17 hours ago| Platform: Apna logo

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Skills Required

strategies twitter content visual effectiveness ads analyze engagement metrics report marketing hootsuite analytics segmentation algorithms communication creativity video editing orm

Work Mode

Remote

Job Type

Full Time

Job Description

Key Responsibilities: Develop and implement comprehensive social media strategies for platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube. Plan and manage content calendars, coordinate with designers and content writers for visual and written content. Monitor social media trends, tools, and applications and apply that knowledge to increase effectiveness. Create and manage paid social media campaigns (Meta Ads, Instagram Boosts, LinkedIn Ads, etc.). Track and analyze KPIs such as reach, engagement, follower growth, and conversion metrics. Build and maintain a community by responding to comments, messages, and user-generated content. Collaborate with influencers, brand partners, and other stakeholders for social promotions. Report on performance and optimize content/campaigns based on insights. Requirements: Bachelor’s degree in Marketing, Communications, or related field. 2+ years of experience managing social media platforms for brands. Proficiency in tools like Canva, Buffer/Hootsuite, Meta Business Suite, and Google Analytics. Strong understanding of audience segmentation, social media algorithms, and content trends. Excellent written and verbal communication skills. Creativity with a strong visual sense. Preferred: Experience in e-commerce or D2C brands. Knowledge of video editing or reels creation. Familiarity with influencer marketing and ORM.

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