We are hiring an assertive, hands-on Social Media Planner/Manager who blends strategic rigour, creative leadership and operational excellence, with mandatory hands-on expertise in AI to accelerate ideation, production, optimization and insight. You will lead the brand s social presence across platforms with LinkedIn as the primary engine for thought leadership, owning performance campaigns, competitor intelligence, social governance and end-to-end channel ROI. Translate complex business priorities into clear narratives, measurable programs and data-backed recommendations for leadership.
Core responsibilities (end-to-end)
- Strategy Planning: Build and run a full-funnel social strategy (awareness consideration conversion) with platform playbooks, content pillars and defined KPIs.
- AI-First Production: Use AI tools across ideation, writing, visual generation, video creation, auto-clipping, highlight generation, subtitling, localization and workflow automation to increase efficiency and reduce cost.
- LinkedIn-First, Multi-Platform Execution: Lead LinkedIn for thought leadership and visibility, while optimizing performance across other social media platforms.
- Content Storytelling: Convert plain text into storytelling-led social formats (long form, micro-video, carousels, infographics, reels) and deliver creative briefs, QC and direction to creators.
- SEO GEO: Integrate keyword insights to improve discoverability across search, AI discovery engines and social.
- Performance Marketing: Plan, execute and optimize paid social; apply AI for creative testing, bid/budget optimization and audience expansion.
- Experimentation Optimization: Develop a structured experiment-and-learn framework for creative, messaging and format testing.
- Social Ops Automation: Build SOPs, content pipelines, approval workflows and automation frameworks to scale output and enforce governance.
- Analytics Scenario Modelling: Deliver predictive/diagnostic insights, multi-touch attribution, competitor benchmarks and scenario models; produce executive dashboards and decision evoking presentations on a weekly and monthly basis across business units.
- Competitor Intelligence Listening: Track competitors and social listening systems (themes, paid activity, sentiment, SOV) and recommend actions.
- Crisis Management: Oversee and manage ORM, crisis detection, playbooks and simulation drills.
- Events Amplification: Design social plans for events/webinars live engagement, auto-clipping/highlight reels, post-event distribution and lead integration.
- Budget Leadership: Own channel budgets, forecasting, ROI targets; manage vendors/agencies and mentor junior team members; liaise across functions.
Required skills experience
- 6-9 years in social strategy/management for B2B brands or agencies; proven LinkedIn-first experience.
- Mandatory : Hands-on experience with AI tools (e.g., Canva, Jasper, and similar) for content creation, video production, auto-clipping/highlight generation, social listening and performance optimization.
- Proven record running paid organic campaigns with measurable funnel contribution and ability to grow high-quality organic followers from targeted global regions.
- Strong multi-channel content adaptation skills and advanced analytics capability (dashboards, attribution, predictive modelling).
- Experience managing budgets, vendors and cross-functional stakeholders; familiarity with governance, brand safety and crisis response.
- Excellent written/verbal communication, presentation skills and executive presence.
- Degree in Communications / Marketing / Business / Media or related; MBA preferred.
