Social Media Manager

Are you a creative, results-driven professional with a passion for social media and digital strategy? We’re looking for a Social Media Manager to lead our digital efforts at Ashtamudi Wellness Beauty Salon — to grow our online presence, increase customer engagement, and drive performance across all platforms.

Key Responsibilities

• Lead and manage a creative team of Digital Executives, Videographers, and Editors
• Plan and execute goal-driven social media campaigns focused on bookings, engagement, and brand visibility
• Coordinate closely with Area Managers and Branch Managers for campaign alignment, seasonal offers, and promotions
• Monitor and optimize Return on Ad Spend (ROAS), lead generation, conversion rates, and campaign ROI
• Conduct regular competitive analysis to track industry trends, competitor activity, and improve strategy
• Handle paid ad campaigns across Meta (Facebook & Instagram), Google, and other platforms
• Drive content planning – including reels, testimonials, tutorials, festive shoots, offers, and daily brand posts
• Maintain a consistent, professional, and engaging brand image across all digital platforms
• Track and report key performance indicators like leads, reach, engagement, conversion, and footfall impact
• Collaborate with the creative team for new concepts, visual storytelling, and brand innovations
• Plan local influencer collaborations, cross-promotions, and customer engagement activities online

Requirements:

• Minimum 5 years of hands-on experience in social media and digital marketing
• Proven experience in team leadership and coordination
• Strong understanding of performance marketing, analytics tools, and ad platforms
• Creative mindset with a passion for delivering results
• Excellent communication, organization, and multitasking skills
• Ability to work in a fast-paced, target-driven environment

If you have the drive to grow a brand digitally and lead a creative team to success, we want to hear from you!

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person