Social Media Manager

Job description

Read Before You Apply

❌ This is not a work-from-home role.

❌ If you are a frequent job-hopper, please do not apply.

✅ We want serious professionals with at least 3 years of solid social media experience.

✅ You must know social listening tools, competitor analysis, and how to turn insights into campaigns.

✅ Only apply if you can plan + create + analyze + scale, not just “post on Instagram.”

About the Role

We are looking for a hands-on Social Media Manager (3+ yrs exp) who can do more than just post. This role requires someone who knows how to listen, analyze, and act — turning consumer insights and competitor gaps into premium content and campaigns that scale Vitagoli’s presence across platforms.

Key Responsibilities

• Social Media Strategy & Execution
• Plan and execute content calendars (reels, carousels, stories, UGC, campaigns).
• Maintain premium brand voice (Shine From Within) across all posts.
• Social Listening & Consumer Insights
• Use tools (Brandwatch, Sprinklr, Hootsuite, Google Trends, Amazon/Nykaa reviews) to understand what women are searching, saying, and struggling with.
• Translate insights into content angles, hooks, and campaigns.
• Competitor Analysis & Benchmarking
• Map competitor strategies across beauty/wellness.
• Identify gaps in content, engagement, and consumer conversation — create differentiated content for Vitagoli.
• Community Engagement
• Respond to comments/DMs with empathy and authority.
• Build shareable content formats (polls, quizzes, challenges).
• Analytics & Optimization
• Track weekly KPIs: reach, engagement, saves, shares, conversions.
• Run A/B tests on creatives, captions, and posting times.
• Scale what works, drop what doesn’t.

Requirements

• Education: Graduate in Marketing / Mass Comm / Digital Media (MBA/Digital Marketing certification a plus).
• Experience: 3+ years in social media for D2C / beauty / wellness brands.
• Hands-on with social media & listening tools (Meta Business Suite, Sprinklr, Hootsuite, Google Analytics).
• Proven ability to scale organic growth + drive consumer engagement.
• Strong eye for aesthetics + ability to write premium, keyword-smart captions.

Job Type: Full-time

Pay: ₹12,883.01 - ₹46,534.05 per month

Benefits:

• Health insurance

Work Location: In person