Social Media Manager

About Anti Label:

We’re a fast-growing, Ahmedabad-based D2C apparel brand known for premium basics (polos, round-necks, Henley's) with a clean, product-first aesthetic. If you live on Instagram/Twitter/LinkedIn, love turning ideas into scroll-stoppers, and can own growth end-to-end..let’s talk.

What you’ll do:

• Own the 

  content calendar

   across Instagram, Twitter (X), and LinkedIn; plan weekly themes, shoots, captions, hooks, and CTAs.
• Produce and publish 

  high-quality reels, carousels, and stories

  ; coordinate shoots (models, locations, props), and manage edits.
• Lead 

  community & creator programs

  : reply to DMs/comments, seed UGC, manage micro-influencers, track deliverables.
• Run 

  social launches

   for new colours/drops; craft countdowns, teasers, reveal assets, and post-launch recaps.
• Track 

  metrics

   (reach, saves, ER, CTR, sessions) and iterate; present weekly dashboards & insights.
• Partner with performance marketing for 

  ad-ready creatives

   and with the website team for on-site banners/UX.
• Guard 

  brand voice

  : minimalist, proof-led, transparent, no fluff.

Must-haves:

• 0-3 years in social for a D2C/fashion/consumer brand.
• A strong 

  portfolio

  : 5+ reels, 3+ carousels, at least 1 campaign case study with numbers.
• Hands-on with mobile video, CapCut/Premiere, Lightroom/Photoshop, and scheduling tools (Meta Suite, Buffer, etc.).
• Comfort with 

  analytics

   and A/B testing; basic understanding of paid social.
• Excellent written English; bonus if you can write simple, clear Hindi/Gujarati.

Nice-to-have:

• Experience with product flat-lays, studio lighting, and on-model shoots.
• UGC/influencer management and contract basics.
• Shopify basics for swapping banners/creative.
  

Role details:

• Type:

   Full-time, on-site (Ahmedabad) with frequent shoots.

• Compensation:

   ₹3-5 LPA + performance bonus

• Perks:

   Product credits, shoot allowances, learning budget, fast-track growth.