Anti Label

About Anti Label: We’re a fast-growing, Ahmedabad-based D2C apparel brand known for premium basics (polos, round-necks, Henley's) with a clean, product-first aesthetic. If you live on Instagram/Twitter/LinkedIn, love turning ideas into scroll-stoppers, and can own growth end-to-end..let’s talk. What you’ll do: Own the content calendar across Instagram, Twitter (X), and LinkedIn; plan weekly themes, shoots, captions, hooks, and CTAs. Produce and publish high-quality reels, carousels, and stories ; coordinate shoots (models, locations, props), and manage edits. Lead community & creator programs : reply to DMs/comments, seed UGC, manage micro-influencers, track deliverables. Run social launches for new colours/drops; craft countdowns, teasers, reveal assets, and post-launch recaps. Track metrics (reach, saves, ER, CTR, sessions) and iterate; present weekly dashboards & insights. Partner with performance marketing for ad-ready creatives and with the website team for on-site banners/UX. Guard brand voice : minimalist, proof-led, transparent, no fluff. Must-haves: 0-3 years in social for a D2C/fashion/consumer brand. A strong portfolio : 5+ reels, 3+ carousels, at least 1 campaign case study with numbers. Hands-on with mobile video, CapCut/Premiere, Lightroom/Photoshop, and scheduling tools (Meta Suite, Buffer, etc.). Comfort with analytics and A/B testing; basic understanding of paid social. Excellent written English; bonus if you can write simple, clear Hindi/Gujarati. Nice-to-have: Experience with product flat-lays, studio lighting, and on-model shoots. UGC/influencer management and contract basics. Shopify basics for swapping banners/creative. Role details: Type: Full-time, on-site (Ahmedabad) with frequent shoots. Compensation: ₹3-5 LPA + performance bonus Perks: Product credits, shoot allowances, learning budget, fast-track growth.