Social Media Executive

About the Organisation

Tutela is one of India’s leading brands in SAT/ ACT coaching having catered to more than 2,000 students over that last 8 years. It coaches students from all across the globe from varied curriculums and interests who aspire to pursue their undergrad education in the top universities across the world. You can read more about us on www.tutelaprep.com

Roles & Responsibilities

• Content Strategy & Planning: Own monthly social calendars, aligning with campaigns, launches, and seasonal trends.
• Content Creation & Shoots: Script, plan, and manage shoots for reels, shorts, interviews, testimonials, and more.
• Execution & Posting: Handle daily posting across platforms and maintain consistency in voice and design.
• Performance Tracking: Analyze post performance, channel growth, and audience insights. Present monthly reports with actionables.
• Meta Ads (IG & FB): Run and optimize campaigns to grow reach, engagement, and lead funnel.
• Lead Gen & Funnel Growth: Create content and CTAs that move prospects through the funnel—awareness to conversion.
• Brand Voice: Craft high-quality captions and copy that resonate with students, parents, and educators.

What We’re Looking For

• Proven experience managing Instagram, LinkedIn & YouTube for growth-focused brands.
• Strong grasp of Meta Ads Manager and paid media best practices.
• Excellent communication—written and on-camera.
• Data-driven mindset with knowledge of platform analytics.
• Experience in EdTech or student-focused brands is a strong advantage.
• Bonus: Comfortable being behind or in front of the camera occasionally.

Industry

Education

Employment Type

Permanent Position

Work mode

In Office

Work Timings

Mon to Sun: 11:00am to 7:00am

Week off

Every 2nd & 4th Sunday along with a Monday week off