Social Media Executive

Here’s a clear, professional Job Description for a Social Media Executive that you can use for hiring, postings, or internal documentation:

Job Title: Social Media ExecutiveJob Summary

We are looking for a creative and results-driven Social Media Executive to manage and grow our online presence across multiple social media platforms. The ideal candidate will be responsible for creating engaging content, executing social media strategies, monitoring performance, and building brand awareness.

Key Responsibilities

• Manage and maintain company social media accounts (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, etc.)
• Create, schedule, and publish high-quality content (posts, stories, reels, videos, graphics)
• Develop and execute social media strategies aligned with marketing goals
• Monitor comments, messages, and mentions; respond in a timely and professional manner
• Track, analyze, and report on social media performance using analytics tools
• Stay up to date with social media trends, platform updates, and best practices
• Coordinate with design, content, and marketing teams for campaigns and promotions
• Manage paid social media campaigns (optional / if applicable)
• Handle online reputation management and community engagement
• Assist with influencer collaborations and brand partnerships

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field (preferred)
• Proven experience as a Social Media Executive or similar role
• Strong understanding of major social media platforms and their algorithms
• Excellent written and verbal communication skills
• Creative mindset with attention to detail
• Basic knowledge of graphic design tools (Canva, Photoshop, etc.)
• Familiarity with social media management tools (Hootsuite, Buffer, Meta Business Suite, etc.)

Preferred Skills (Optional)

• Experience with paid ads and campaign optimization
• Basic knowledge of SEO and digital marketing
• Video editing skills (Reels, Shorts, TikToks)
• Experience in influencer marketing

Key Performance Indicators (KPIs)

• Follower growth and engagement rate
• Reach, impressions, and content performance
• Lead generation or traffic (if applicable)
• Campaign performance and ROI

Work Environment

Job Types: Full-time, Permanent

Pay: ₹11,021.59 - ₹25,940.12 per month

Benefits:

• Provident Fund

Work Location: In person