Social Media Executive

Job Description

Location: NSP, New Delhi, Work From Office About the Role: We are looking for a creative, product-savvy, Social Media Executive who can bring fresh thinking and sharp storytelling to our digital presence. This role is ideal for someone who understands consumer behaviour in a product-led brand environment and is passionate about building engagement and visibility through thoughtful and aesthetic content. Key Responsibilities: · Develop and execute platform-specific content strategies (Instagram, Facebook, LinkedIn, etc.) with a strong focus on product storytelling. · Plan, design, and publish high-quality posts, reels, and stories using Canva, AI tools, and other design platforms. · Ideate and run campaigns aligned with marketing goals—especially for product launches, seasonal pushes, and promotions. · Maintain a consistent brand voice while creating content that appeals to modern digital audiences. · Engage actively with followers via comments, DMs, and community conversations. · Track and report social media KPIs; recommend adjustments to improve engagement and reach. · Collaborate with designers, photographers, and internal teams for creative input and approvals. Who We're Looking For: · 2-4 years of experience in a social media role, preferably with a product-based company or brand (e-commerce or consumer goods preferred). · A strong creative mind-set with the ability to think visually and conceptually. · Proficiency in Canva and comfort working with AI content/design tools. · Understanding of basic design/layout aesthetics and social platform trends. · Strong copywriting and communication skills. · Bonus: Experience with paid social media ads or influencer collaborations. Why Join Sohii? Be a part of a young and driven team where your creative ideas directly shape how people discover international brands in India. We offer a collaborative, fast-paced environment with lots of room to grow. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹35,000.00 per month Benefits: Paid time off Schedule: Fixed shift Supplemental Pay: Overtime pay Ability to commute/relocate: Pitampura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Are you comfortable with the salary range mentioned for this role? Education: Bachelor's (Preferred) Experience: Content Creation & Management: 2 years (Required) Social media marketing: 2 years (Required) Product Based : 2 years (Required) Work Location: In person