Social Media Executive

Job Overview:

We seek a dynamic and creative Social Media Manager to lead our social media presence and strategy. As a Social Media Manager, you will be responsible for developing and executing social media campaigns, managing social media accounts, and engaging with our audience to build brand awareness and drive engagement. This role requires a deep understanding of social media platforms, trends, and best practices.

Key Responsibilities:

• Develop and execute comprehensive strategies and KPIPs that are aligned with company goals, define target audiences and KPIs, and stay updated on industry trends.
• Create customized content unique to each platform, curate industry-relevant materials, and maintain a content calendar for a consistent online presence.
• Oversee and maintain all social media pages, respond to comments and messages professionally, and ensure adherence to community guidelines.
• Foster community engagement, plan campaigns and activities to boost brand awareness, and encourage user participation.
• Create monthly reports per platform to share with the Chief Media and Marketing Officer
• Excellent copywriting and proofreading skills 

Qualifications:

• Bachelor's degree
• In-depth knowledge of social media platforms and best practices with at least 2 years of experience in Social Media Management
• Excellent written and verbal communication skills.
• Proficiency in content creation and graphic design.
• Creative thinking and analytical mindset.
• Experience with social media advertising and paid campaigns is a plus.
• Familiarity with specific social media management tools, experience with analytics tools (e.g., Google Analytics), or skills in video editing.