Social Media Executive (Female Only)

Company Name: Yoroto International

Brand Name: Soroo Future Technology

Designation: Social Media Executive

Location: Karol Bagh, Delhi

Job Summary:

The Social Media Executive is responsible for executing the day-to-day social media strategy across multiple platforms (Instagram, Facebook, X/Twitter, LinkedIn, YouTube, Pinterest, etc.). You will create, schedule, and publish engaging content, monitor performance, interact with the community, and contribute ideas that grow reach, engagement, and conversions.

Key Responsibilities

· Create and curate high-quality, on-brand content (images, videos, reels, stories, carousels, tweets, threads, etc.)

· Plan and maintain an editorial content calendar

· Schedule and publish posts using social media management tools (Hootsuite, Sprout Social, Buffer, Later, Meta Business Suite, etc.)

· Monitor comments, DMs, and mentions; respond promptly and escalate issues when needed

· Community management – build relationships, encourage user-generated content, and foster positive sentiment

· Run paid social media campaigns (boosting posts, setting up ads on Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads, etc.)

· Track, analyse, and report on key metrics (reach, impressions, engagement rate, clicks, conversions, follower growth) using native analytics and tools like Google Analytics, Sprout Social, or Icon Square

· Stay up-to-date with platform algorithm changes, new features, and social media trends

· Conduct competitor and industry research to identify opportunities

· Collaborate with designers, copywriters, video editors, and influencers

· Assist in influencer outreach and partnership coordination

· Support crisis management and reputation monitoring when required

· Contribute creative ideas in brainstorming sessions

Preferred Qualifications

· 2–5 years of hands-on social media management experience (agency or in-house)

· Bachelor’s degree in Marketing, Communications, Journalism, or related field

· Experience with short-form video content.

· Knowledge of SEO and how social media impacts organic search

· Familiarity with influencer marketing platforms.

· Experience in specific industries (e.g., fashion, FMCG, tech, e-commerce, B2B) is a plus

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Experience:

• Social media management: 2 years (Required)
• Social media strategy: 2 years (Required)

Language:

• English (Required)

Work Location: In person