Social media executive

Company Description

Edelytics is a unique Digital Strategy and Communication service provider with a core focus on admission and education marketing. With over 12 years of experience in marketing and admissions for start-ups and branded institutions, we understand the distinct needs of our clients. Our team specializes in admissions, branding, and student-parent behavior analysis. We ensure our clients' websites feature on the first page of major search engine results within six months, leading to significantly increased traffic and lead generation. We also create engaging, research-based content for various social media platforms to captivate and retain the interest of parents and students.

Role Description

This is a full-time, on-site role located in New Delhi. The selected candidate will be responsible for developing digital marketing strategies, executing SEO campaigns, creating engaging content, managing social media platforms, and monitoring online traffic metrics. The individual will collaborate with the creative team to design posts, infographics, blogs, whiteboard animations, and other content forms. Additionally, the role requires analyzing and leveraging Google readership research to craft compelling stories about the client's brand and activities.

Qualifications

• Proficiency in Digital Marketing, SEO Campaigns, and Social Media Management
• Experience in Content Creation, including Blogging, Press Releases, and Video Content
• Strong skills in Research and Analytics
• Familiarity with Google Analytics and SERP Tracking
• Excellent communication and collaboration skills
• Creative mindset with the ability to produce engaging content
• Bachelor's degree in Marketing, Communications, or a related field preferred
• Experience in the education sector is a plus