Social media & content strategist

Role: Social Media & Content Strategist (mid-level)

Email: HR@aprajitatoor.com

Location: Chembur, Mumbai

Experience: 2–3 years

Type: Full-time, On-site

About the Role

We’re looking for a sharp, culturally tuned storyteller to shape how Aprajita Toor communicates across platforms. You’ll craft digital narratives that blend emotion, aesthetics, and strategy, the kind that don’t just scroll by, but stay.

Responsibilities

• Develop and execute the brand’s social media strategy across Instagram, facebook, pinterest, and emerging platforms

• Conceptualize and script content calendars, campaigns, and brand stories

• Collaborate with design, photo, and video teams to create cohesive, high-impact content

• Write sharp, brand-aligned copy for posts, captions, and campaigns

• Track engagement, analyze performance, and refine strategy based on insights

• Stay updated on social and cultural trends to keep the brand voice fresh and relevant

Requirements

• 2–3 years of experience in social media, brand strategy, or digital storytelling (fashion/luxury preferred)

• A strong sense of narrative, visual balance, and language

• Understanding of analytics and audience insights

• The ability to think creatively and strategically, with a refined design sensibility

Apply: Send your portfolio and CV to HR@aprajitatoor.com