Social Media & Celebrity Brand Strategist

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Posted:2 months ago| Platform: Linkedin logo

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Job Description

Social Media & Celebrity Brand StrategistLocation: ChandigarhIndustry: Entertainment / Celebrity Management Role Overview:We are looking for a dynamic and creative Social Media & Celebrity Brand Strategist to manage, grow, and shape the digital identity of an emerging Bollywood star. The role demands an in-depth understanding of social media trends, influencer collaboration, digital storytelling, and audience engagement tailored for the Indian entertainment landscape. Key Responsibilities:Develop and implement a comprehensive digital marketing and branding strategy.Manage and grow the celebrity’s presence across all major platforms (Instagram, Twitter, YouTube, Threads, Facebook, etc.), primarily on Instagram. Stay ahead of social media trends, viral formats, meme culture, and hashtag movements to leverage for content creation.Craft engaging content calendars, reels, captions, and brand storytelling tailored to the star’s persona and upcoming projects.Collaborate with photographers, stylists, video editors, and content creators for regular content production.Handle paid promotions, audience targeting, and platform analytics for follower and engagement growth.Coordinate with PR teams for digital coverage, interviews, promotions, and influencer tie-ups.Engage with fan communities, monitor sentiment, and manage the reputation of the celebrity online.Track metrics, prepare performance reports, and refine strategies accordingly.Work with brands for potential collaborations and endorsements via social platforms. Skills & Qualifications:Bachelor’s degree in Mass Communication, Marketing, PR, or related field.2–5 years of experience in celebrity management, influencer marketing, or social media strategy.Deep knowledge of the Indian entertainment industry and Bollywood trends.Strong understanding of social media tools, analytics, and paid ad campaigns.Excellent copywriting, storytelling, and visual design sensibility.Ability to work under pressure and adapt to fast-changing environments.Strong communication and collaboration skills.

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