Social Media Assistant - Content Creator - Pet Care

PawsnCollars is India’s leading premium pet lifestyle brand offering holistic pet care through products, grooming, vet services, and experiences. Pet People Cafe , our in-house pet-friendly café, is a space where pets and people connect over food, fun, and shared moments. Together, we’re building a unique ecosystem for pet parents, and we’re looking for someone who can capture and share this story online—one reel at a time. Role Overview: We’re looking for a dynamic, creative Social Media Assistant who is passionate about pets, storytelling, and digital content. You’ll be responsible for creating engaging Instagram content—especially videos and reels—that bring our brand stories to life, drive engagement, and connect with our community. Key Responsibilities: Shoot and edit high-quality Instagram Reels and videos showcasing pets, people, events, products, and behind-the-scenes moments at both PawsnCollars and Pet People Cafe. Collaborate with the marketing team to develop content calendars and execute social media campaigns. Manage day-to-day Instagram posting, engagement, and audience interaction. Stay on top of Instagram trends, audio tracks, and reel formats to keep content fresh and engaging. Assist with on-site shoots , including customer stories, pet grooming sessions, café events, and product features. Organize and archive photo/video content for easy access and reuse. Must-Have Skills: Proven experience creating content for Instagram, especially reels and short-form video. Strong skills in smartphone videography, editing (using apps like InShot, CapCut, or Adobe Premiere Rush). Aesthetic sense for visual storytelling – good eye for composition, lighting, and pet-friendly content. Comfort working around pets and capturing spontaneous, candid moments. Understanding of Instagram insights and basic performance metrics. Good-to-Have: Experience with Canva or Adobe Creative Suite. Basic knowledge of pet care or genuine love for animals. Photography skills (still shots for stories/posts). What You’ll Love: Being around pets and like-minded pet lovers every day. A creative, informal, and supportive work environment. Opportunities to grow into a full-fledged content/marketing role. Flexible shoot timings and lots of creative freedom. Job Type: Permanent Pay: ₹10,000.00 - ₹20,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Quarterly bonus Yearly bonus Experience: Social media management: 1 year (Required)