Social & Digital Marketing Executive

We are looking for a dynamic and creative Social & Digital Marketing professional to lead our brand’s online presence across digital platforms. The ideal candidate is hands-on with social media strategy, content creation, and campaign management — and has a strong eye for design and storytelling.

You will be responsible for developing engaging digital content, managing brand communications, and ensuring consistency across all social media and digital touchpoints.

Key Responsibilities:

Social Media Management

• Develop, implement, and manage social media strategy across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Plan and schedule posts, stories, and campaigns aligned with brand calendar and marketing objectives.
• Engage with audiences, respond to queries, and monitor community sentiment.
• Track performance metrics and prepare monthly insights & analytics reports.

Content Creation & Design

• Ideate and create visually appealing social media posts, reels, and digital assets (static and video).
• Design creatives for campaigns, emailers, event promotions, and digital ads using Canva / Photoshop / Illustrator / Premier Pro / CapCut (as applicable).
• Work with photography and video teams for shoots; assist in editing and finalizing visual content.
• Maintain brand aesthetics and consistency in all visual communication.

Digital Marketing & Campaigns

• Support paid media campaigns (Meta, Google Ads, etc.) — from planning to tracking ROI.
• Coordinate influencer collaborations and partnerships.
• Manage website and e-commerce updates (product uploads, banners, and content refresh).
• Stay updated on digital trends, competitors, and emerging social tools or formats.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Design, or a related field.
• 2–4 years of experience in social media and digital marketing (fashion/retail/lifestyle preferred).
• Strong knowledge of Meta Ads Manager, Google Ads, and social analytics.
• Proficiency in design and editing tools: Canva, Photoshop, Illustrator, Premier Pro, or equivalent.
• Excellent communication skills, attention to detail, and creativity.
• Ability to multitask and manage timelines independently.

Personal Attributes:

• Creative thinker with a strong aesthetic sense.
• Passion for social media, storytelling, and visual trends.
• Proactive, organized, and result-driven.
• Comfortable in a fast-paced, dynamic work environment.

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person