SME Payment Systems

SME Payment Systems

Work Location :

Education Qualification Required :

Total Years of Experience Needed :

Relevant Years of Experience in the required role :

Key skill sets:

1. International Payments

2. Cross Border Payments

3. Swift

4. GTM - Digital Marketing

5. Product manager - non technical (ptm certificate)b2b , marketing product manager

Roles, Responsibilities, And Duties / Tasks That Define The Role :

· 4–15 years of experience with a proven track record in International Payment Systems, Financial Services (FinTech), etc. targeting the banking or corporate treasury

· Convert marketing strategy into an actionable marketing calendar within the stipulated budget, focusing entirely on the Product ABM Playbook.

· Apply multi-channel digital marketing experience in B2B businesses with a focus on products related to International Payments, cross-border payments, and SWIFT systems.

· Execute marketing programs by seamlessly collaborating with the shared services team (Content, Graphics, Data, Web Tech) to deploy targeted ABM assets.

· Maintain Accountability for Demo Signups (SQMs) and the final Logo Acquisition volume for Product.

· Be highly Data and Analytics - savvy to track account engagement, MQA progression, and attribution within the ABM framework.

· Demonstrate good documentation skills through meticulous reporting of progress, results, and key account intelligence (Fit, Intent, Engagement, Value).

Must-Have Skills

·

· Primary market experience must be in English-speaking countries (US/UK/CAN), with an understanding of global financial markets.

Good To Have Skills

· Expert in using digital marketing tools, including Marketing Automation Platforms (MAP), CRM synchronization, intent data platforms, and advanced analytics tools.

· Proven ability to execute through a distributed team structure, possessing an eye for detail and good listening skills to accurately gather requirements