Shopify Catalog & SEO Specialist (Immediate Joiner)

Role title:

Location & timing:

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You’ll own product discoverability on Shopify — end-to-end product listing creation, SEO copy that converts, structured data/schema implementation, collection & filter hygiene, and continual optimization to grow organic traffic and SKU conversion rates. This is a hands-on, execution-first role that sits at the intersection of merchandising, content, and growth.

• Create, optimize, and publish high-quality product pages (titles, bullets, long descriptions, variants) in Shopify Admin (CSV bulk & API workflows).
• Write SEO-first product copy: keyword-led titles, meta titles & descriptions, H1/H2s, image alt texts.
• Implement and maintain product structured data (JSON-LD/schema.org) and ensure valid rich results.
• Maintain collections, tags, filters, smart collections, and navigation for discoverability and UX.
• Image optimization: filename conventions, alt text, lazy loading checks, and compressed assets for fastest load.
• QA product data: SKUs, inventory sync, weights, variants, dimensions, GTINs, vendor/brand fields.
• Run periodic content refreshes and canonicalization to avoid duplicate content.
• Monitor product performance in Google Search Console, GA4, Shopify Analytics and recommend page-level SEO experiments (titles, descriptions, badges).
• Coordinate with design/photography for image briefs and with devs for Liquid/UX fixes and template updates.
• Build and maintain product content templates & SOPs for catalog scale (CSV templates, attribute mappings).
• Implement basic technical SEO fixes (redirects/404s related to product moves, canonical tags, hreflang if needed).
• Support marketplace/product feed exports (if selling on Amazon/Flipkart) with clean attribute mapping.

• Shopify Admin (listings, collections, CSV bulk uploads), comfortable with Shopify Liquid basics.
• On-page SEO: keyword research, meta tags, headings, alt text, internal linking.
• Familiar with Google Search Console, GA4, and an SEO tool (Ahrefs / Semrush / Screaming Frog).
• Strong copywriting: converting product descriptions that balance SEO + UX.
• Excel / Google Sheets: VLOOKUP, QUERY, ARRAYFORMULA, CSV manipulation.
• Attention to detail: SKU hygiene, attribute consistency, schema validation (Rich Results Test).
• Basic HTML knowledge and ability to liaise with frontend developers.
• Ability to work fast and scale catalog processes.

• Experience with Shopify Plus, metafields, and product customizers.
• Experience with headless setups or PIMs (e.g., Salsify) and APIs for bulk operations.
• Familiarity with CRO experiments (A/B testing product page elements).
• Experience in spiritual / lifestyle / D2C categories is a plus.