SFMC Senior Consultant

• You will be responsible for the successful design and technical delivery of complex, enterprise-level Salesforce Marketing Cloud solutions for our customers

• These technologies include but are not necessarily limited to Salesforce.com products and APIs and Marketing Cloud studios and builders along with cross-cloud integrations
• The solutions you design are built for the long term and will scale with the customers growth plans seamlessly
• You have proven experience in designing scalable and high-quality solutions for large enterprise clients
• You should be able to understand the requirements of the client, collaborate with various internal and external teams, document the solution design, and finally deliver a quality implementation of the project
• You should be able to support customers in the process of designing, developing, coding, and launching complex email campaigns, dynamic content, and landing pages
• You have experience coding HTML emails and landing pages, using Marketing Cloud s proprietary scripting language (AMPscript) and Server Side Javascript
• You should also be able to onboard on Agentforce Marketing and be able to build Customer Journeys
• In this role, we are looking for someone with sufficient hands-on experience in Salesforce Marketing Cloud and different Salesforce clouds, Integration, and Data Management

Responsibilities

• Lead technical discovery sessions and discussions with clients, confidently articulating technical designs, integration strategies, and potential trade-offs to both technical and non-technical audiences.
• Collaborate with client stakeholders to define requirements, deliverables, set and manage expectations, and oversee day-to-day client interactions and resolve escalations.
• Work with customers to understand key campaign parameters such as subscriber audience, program frequency, degree of personalization, and overall creative approach.
• Drive hands-on technical implementation across various Marketing Cloud studios and products.
• Translate client requirements into detailed, we'll-understood technical and functional documentation.
• Manage the technical aspects of projects, including responsive email and landing page campaigns, custom development, integrations, and data migration elements of a Salesforce implementation.
• Build solutions that utilize out-of-the-box features and modules in Salesforce Marketing Cloud as far as possible.
• Provide guidance on the technical integration of third-party systems.
• Ability to understand a project and deep dive to debug issues.
• Lead, mentor, and guide a small team of technical consultants and developers, overseeing their day-to-day work, ensuring code quality, and adherence to best practices.
• Guide all the teams on best practices for code, naming conventions, and documentation.
• Define project goals and timelines.
• Liaise with Salesforce product teams to support client implementations.
• Maintain a target billable utilization aligned to the role.
• Working remotely, while collaborating with global teams for delivery across geographies. We may need you to be flexible with your work hours.

• 5-8 years of deep, hands-on experience in Salesforce Marketing Cloud (Email Studio, Journey Builder, Interaction Studio, Einstein, Automation studio, etc)
• Expertise with building dynamic HTML Emails, Templates, Landing Pages, and reusable content blocks using mobile-first HTML, CSS, Javascript, and JQuery.
• Familiar with AMPscript and SSJS
• Familiar with PSD to HTML conversion
• Good to have knowledge on Agentforce Marketing
• Knowledge of different integration patterns
• Understanding of the Salesforce product suite, including Sales, Service, Commerce and Community Clouds
• Familiarity with building complex solutions with the use of Data 360 and MC products like MCE, MC Personalization (formerly known as Interaction Studio), and MC Intelligence (formerly known as Datorama)
• Understanding of systems architecture and ability to design scalable performance-driven solutions
• Understanding of key design patterns and large data volume limitations and best practices
• Understanding of data sharing and visibility considerations and how these play into platform architecture
• Familiarity with API(Soap and Rest) and SQL
• Knowledge of data integration tools and experience integrating with other Salesforce clouds
• Active Salesforce certifications or ability to achieve relevant certifications upon hire

Preferred Salesforce certifications

• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Consultant
• Salesforce Marketing Cloud Developer
• Salesforce Data Cloud Consultant
• Salesforce Administrator
• Salesforce App Builder Certification

Good to have Salesforce certifications

• Salesforce Marketing Cloud Personalization
• Salesforce Marketing Cloud Intelligence
• Any Cross cloud certification